How to Improve Email Campaigns using Lucky Orange, HubSpot and Twilio Segment
How to Improve Email Campaigns using Lucky Orange, HubSpot and Twilio Segment
Uncovering the cause of email performance issues isn’t always easy.
A powerful solution is combining Lucky Orange, HubSpot and Twilio Segment to gain deeper insights. This integration enhances HubSpot contact pages with website behavior data from Lucky Orange and audience-level insights from Twilio Segment.
Here's how it works.
Twilio Segment
HubSpot
Lucky Orange
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Why This Trio is a Game-Changer
Before diving into the integration, let’s explore why Lucky Orange, HubSpot and Twilio Segment work so well together for optimizing email campaigns:
Lucky Orange shows you exactly how traffic from email clicks interact with your website. With tools like Heatmaps, Session Recordings and Live Chat, you can see what’s working and what’s not, helping you fine-tune your campaign creative, segmentation or CTAs for better results.
HubSpot helps you manage every step of the customer experience. Its tools for email marketing and automation make it easy to create personalized campaigns that keep audiences engaged and guide them toward action.
Twilio Segment helps you collect and connect customer data from different sources. By organizing this information in one place it gives you the insights you need to create more targeted and effective email campaigns.
Get Started: Connecting the Integrations
Accessing Lucky Orange and Twilio Segment data inside HubSpot requires three simple steps with no extra code placement required. Here's how you begin:
Connect Lucky Orange to Twilio Segment: Log into Lucky Orange to copy your Site ID. Head over to Twilio Segment to add Lucky Orange as a Destination. Event data from Twilio Segment such as login attempt or button clicked will begin to flow into Lucky Orange as custom events.
Using Twilio Segment on a Shopify app? Use their recommended partner app, LittleData to complete the integration and automatically pass into all events including check-out events.Connect Lucky Orange to HubSpot: From Lucky Orange, enable the integration and select the events you want to pass from Lucky Orange into HubSpot. This can include pre-loaded Lucky Orange events (e.g., rage clicks) or custom events created in Lucky Orange or passed in from Twilio Segment.
Connect Twilio Segment to HubSpot: Last but not least, add HubSpot as a Destination within Twilio Segment.
Step-by-Step Guide to Start Your Journey
1. Create an Audience in Twilio Segment and Sync It with HubSpot
Use Twilio Segment to define target groups as audiences—such as users who abandon their cart or spend significant time on a specific page.
This includes:
Predictive audiences such as potential VIP customers, visitors who are ready to buy and “long-shots” who aren’t likely to make a purchase.
AI-built audiences based on your requirements such as customers who have spent more than $50 .
Custom-defined audiences that you create using the events passing into Twilio Segment from a variety of sources including Google Analytics.
Once your audiences are set up, you can seamlessly sync them directly to HubSpot for more targeted engagement.
2. Explore HubSpot Contact Pages
Your HubSpot contact pages will now be your marketing powerhouse by providing more than just the basic information.
From the timeline, you'll see the events you previously selected to pass from Lucky Orange into HubSpot. See what and when specific events were triggered and the path the visitor took during that session.
Using the CRM cards in the right-hand sidebar, gain a complete view of the customer’s journey. You can watch the session recording of their interactions on the website, read the chat logs, see their survey results and see how all of your visitors engaged on the pages they visited with heatmaps.
From the prospect profile, explore and identify which Twilio Segment audience the contact belongs to. This holistic perspective allows you to fine-tune targeted campaigns, monitor critical details and track interactions across every customer touchpoint.
By analyzing actions such as website visits, product views or time spent on certain pages, you can segment your email audience based on their interests and engagement levels. Combine this with audience demographics like location, age or industry to create highly-targeted campaigns.
3. Create HubSpot Workflows Based on Lucky Orange Events
This is where the real magic of the integration happens. Create a HubSpot workflow based on Lucky Orange event data and Twilio Segment audience segmentation to trigger an email campaign. You can create a new workflow in HubSpot based on a template or start from scratch.
A few automated email campaign ideas to get you started:
Send a personalized message to a customer who spends more than two minutes on a checkout page without triggering a Lucky Orange click event or a Twilio Segment conversion event.
Proactively offer a limited-time incentive for visitors who triggered a Lucky Orange frustration event such as rage click or shaky mouse and are part of Twilio Segment’s predictive audience of visitors who are ready to buy.
Retarget loyal customers who triggered a Lucky Orange engagement event on a social media landing page and have been identified as high-value customer audience within Twilio Segment.
The integration of Lucky Orange, HubSpot and Twilio Segment is more than just a technical combination—it’s a game-changer for your email campaigns.
By blending real-time visitor behavior insights, event data and precise audience segmentation, this trio equips you with the tools to deliver hyper-personalized messaging and craft high-impact strategies.
Don’t wait to transform the way you connect with your customers. Sign up for your account today and unlock the full potential of Lucky Orange, HubSpot and Twilio Segment. Start delivering smarter campaigns, closing more deals and driving meaningful results—because your success starts here.
Wrapping It Up