Proving Meta Ads Work: How Urban Myth Uses Lucky Orange to Secure Media Budget and Leads

Urban Myth builds premium kitchens and bedrooms for discerning homeowners across London and Essex. With long sales cycles and high-ticket products, the business depends on attracting—and converting—the right kind of web traffic. For Marketing Manager Nancy Murray, that meant finding a better way to prove the ROI of her Meta Ads.

From Guesswork to Confidence: How Lucky Orange Fits into the Daily Workflow

As the primary person responsible for tracking website performance, Nancy needs fast, meaningful insights without the complexity of traditional analytics tools.

That’s why Lucky Orange has become an essential part of her daily routine. She uses it to:

• Review traffic trends at a glance

• Watch how high-value visitors engage with the site

• Share visual proof of campaign success with leadership

Lucky Orange has even helped Nancy catch errors and avoid potential losses. 

For example, she spotted a form submission issue through a session recording, identified the visitor and reached out directly, turning what could’ve been a lost lead into a meaningful customer connection.

And because many of those visitors first arrive from paid campaigns, Nancy needs to know which ones actually lead to results. That’s where Lucky Orange delivers clarity.

Connecting the Dots Between Meta Ads and Conversions

Meta Ads were helping drive traffic to the site, but it wasn’t immediately clear if that traffic was valuable. Visitors who clicked on Meta Ads often bounced quickly and returned later, making it difficult to tie those sessions to actual conversions using standard analytics. 

With Lucky Orange, Nancy could follow the full journey, seeing when a visitor first arrived from a Meta Ad, how they engaged and when they came back to convert.

“We do a traffic ad on Meta Ads, which is just solely sending people to the website, and sometimes they just bounce directly off,” said Nancy, “But I can then use Lucky Orange to see—are they coming back? And often they are.”

By watching Session Recordings filtered specifically for returning visitors, she was able to connect form completions and brochure downloads back to visitors who initially clicked on Meta Ads. This validated that continued investment in the platform was worthwhile.

Proving You're Reaching the Right People in the Right Places

For a premium brand serving customers in London and Essex, geographic targeting matters. Nancy uses Lucky Orange’s visitor profiles and filters to confirm that the majority of traffic, especially from Meta Ads, is coming from the right regions.

She also tracks how these visitors interact with the site, noting where they click, how long they stay and whether they engage with lead forms or download brochures.

This allows her to:

• Evaluate traffic sources beyond surface metrics like clicks or impressions

• Understand how visitors from different channels behave once they arrive

• Ensure the business is reaching its core audience in London and Essex

Show, Don’t Tell: Visual Proof for Executive Buy-In

For Nancy, validating ad performance isn’t just about optimizing campaigns.

It’s essential for defending and growing the marketing budget. Lucky Orange gives her the clarity and visual evidence she needs to communicate the impact of her campaigns in a way that’s easy for others to grasp.

As she puts it, “I know you can do that in Google Analytics, but I find it much easier to show people in Lucky Orange.”

Instead of relying on spreadsheets or abstract metrics to explain performance, Nancy can walk stakeholders through real visitor sessions, highlight return visits from Meta Ads and show how even high-bounce campaigns contribute to conversions. The ability to show—not just tell—makes it easier to get leadership aligned around what’s working and where to invest next.

Smarter Decisions Start Here

For Nancy and the team at Urban Myth, Lucky Orange has become a part of their daily workflow for validating campaign performance, understanding visitor behavior and communicating results with confidence. Ready to turn your traffic into proof? Start your 7-day free trial of Lucky Orange and see what your visitors are really doing.