Lucky Orange Now Tracks Checkout Pages For Shopify Plus

May 30, 2024

Published by: Lucky Orange
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(TLDR: Shopify Plus merchants can now track visitor interactions on their checkout pages, allowing you to fully use Lucky Orange heatmaps and session recordings to visually analyze checkout behaviors.)

This is an unprecedented view into the customer's buying process, and it's now compatible with Shopify's Checkout Extensibility. Let's take a look at why this update matters.

Why This Update Marks a Milestone

Traditionally, visual visitor tracking on checkout pages has been difficult for e-commerce analytics tools on some platforms. The checkout process, bring the final step in the conversion path, holds critical information on buyer behavior and potential friction points.

Because of this, we're super excited to offer Shopify Plus merchants the ability to use our tools in compatability with Checkout Extensibility.

Key Benefits and Use Cases

The ability to track visitors on checkout pages, enabling use of Lucky Orange heatmaps and recordings, offers a wealth of benefits:

  • Identify and Eliminate Friction Points: Understand where potential customers drop off during the checkout process. Is it an issue with payment options or perhaps the shipping information form is too cumbersome? Now, you can pinpoint and rectify these issues.

  • Personalized Shopping Experiences: Session Recordings show patterns in customer behavior, allowing merchants to tailor the checkout experience to different segments, making the process as smooth as possible for every customer.

  • Comprehensive Customer Journey Analysis: Using checkout page analytics with other website data sources provides a full-funnel view of the customer journey. This all-in perspective is crucial for building things like email marketing or support strategies for the entire customer lifecycle.

Take Action Today

In a landscape where every click and interaction can lead to a conversion, being armed with the most comprehensive insights is a non-negotiable. Lucky Orange's new update for Shopify Plus merchants is more than just an enhancement—it's a game changer.

Don't let critical insights slip through the crack. Equip your Shopify Plus store with Lucky Orange today and transform your checkout page into a conversion powerhouse.

Install Lucky Orange now and take the first step toward unlocking the full potential of your brand.

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