Leverage Social Proof to Build Trust with Lucky Orange and Loox
Leverage Social Proof to Build Trust with Lucky Orange and Loox
Ever noticed shoppers spending time on your product pages but never adding anything to their cart?
Maybe they scroll down looking for reviews, linger for a moment, then leave. Or they tap through a few product photos but never take the next step. You can tell they’re interested—but something’s missing.
Loox
Lucky Orange
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Why are people leaving my store?
All too often, the element preventing a purchase is trust.
Today’s shoppers need more than a few product details and a polished image. They want proof directly from real customers who’ve already made the purchase.
That’s where Loox and Lucky Orange come in.
Use Loox to add customer-powered content like photo and video reviews and referral popups across your store. Then, use Lucky Orange to track how shopper behavior changes after adding those trust-building page elements. See what’s working, what’s being ignored and what needs improving. And if you're split testing the Loox widget on certain pages or for certain audience groups, you can filter Lucky Orange tools to see behavior specifically for those who've experienced the additional element.
Social Proof + Behavior Tracking = More Confident Shoppers
Here’s our recommendation for making this happen using Loox and Lucky Orange.
Loox helps you collect and display social proof on your Shopify store. Automatically send review request emails after each purchase to gather photo, video and text reviews from your customers. Then, highlight that content using product review carousels, customer photo galleries, pop ups and referral widgets across your site. It’s a powerful way to build trust and showcase satisfied customers.
Lucky Orange shows you how shoppers interact with the page around your Loox widget. One point of clarity here is that because Loox widgets are deployed using an iframe, Lucky Orange (and any other session recording or heatmap tool) cannot track engagement with the widget itself. In rare cases, you may be allowed to place Lucky orange code within the iFrame itself.
Even without tracking direct engagement, you can still get a great amount of insight from how visitors engage with the pages as a whole, monitoring session recordings and heatmaps to see what's causing hesitation.
Turn those insights into action: create segments of visitors who have long session duration on pages with a Loox widget and target them with personalized email campaigns that give hesitant shoppers the reassurance they need to add to cart.
Getting Started with Loox and Lucky Orange
Step 1: Add a Loox Widget to Your Shopify Store
Choose from a range of customizable widgets that showcase star ratings, written reviews and photo or video content from real customers. These widgets can be placed on your homepage, product pages, cart page or even after purchase to reinforce trust at every stage of the shopper journey.
Step 2: Watch How Visitors Engage
Once tracking is active, use Session Recordings and Heatmaps to understand how shoppers interact with pages containing Loox widgets.
With Session Recordings, you can see:
What shoppers click in the space surrounding Loox widgets
Whether Loox widgets being added to a page leads to bounce, add-to-cart or purchase.
How long visitors seem to pause around your review placement to read
Scroll behavior that signals hesitation or uncertainty
With Heatmaps, you can see:
How Loox widget location impacts clicks, scrolls and moves on the rest of the page
How far down visitors scroll to reach your reviews
Whether your review placement aligns with other high-engagement page blocks
Step 3: Segment and Send Smarter Emails
Use Lucky Orange’s Saved Segments to group visitors who visited pages containing Loox widgets. Add other filters like session duration, visit number, a specific UTM or geographic location to dial-in who you care about most.
Then, sync that audience with your email provider such as Klaviyo and send targeted, social proof-focused campaigns that reinforce trust and drive shoppers to purchase.
Try sending:
A testimonial-packed email showcasing Loox-powered photo reviews to reinforce social proof for shoppers who spent a long time on pages containing reviews
A personalized reminder email featuring top-rated Loox reviews of the exact product they viewed
A referral incentive email for visitors who browsed Loox reviews but didn’t purchase, encouraging them to buy and share the love with a friend
Why It Works
Loox helps you build trust across every page of your store. Its review widgets, photo carousels, and referral popups create powerful social proof that gives shoppers confidence in your products, moving them closer to purchase.
Lucky Orange shows how that social proof is performing in real time. With custom event tracking, session recordings and heatmaps, you can see which review elements capture attention and which ones might need repositioning or improvement.
Then, using Lucky Orange segments you can identify high-intent visitors—shoppers who engaged with your Loox widgets—and retarget them with trust-driven emails that help convert browsers into buyers.
It’s a smarter way to understand what builds trust—and what turns interest into action.