Build and Optimize High-Converting Landing Pages with Shogun and Lucky Orange

Step 1: Build Your Page with Shogun

Use Shogun’s drag-and-drop builder to create a fully custom landing page. Highlight your campaign offer, include compelling visuals and add clear CTAs, without ever touching code.

Step 2: Enable Lucky Orange Page Insights

Once your page is live, you can install Lucky Orange with just one click in the Shopify App Store. No developer needed. Simply search for the Lucky Orange app and click the Add App button to automatically install the tracking code on all of your pages.

In Lucky Orange, go to Analytics in the left navigation and select Page Insights. You'll instantly start tracking scroll depth, click behavior, frustration events, device types and page speed vitals. Page insights activates automatically on any page with Lucky Orange installed. 

Step 3: Use Lucky Orange to Analyze Visitor Behavior

Open Page Insights to see how visitors are engaging with your content and layout. This is where you’ll uncover what’s working, and what needs improvement.

• Dig into the Activity Snapshot to review key metrics like pageviews, bounce rate, average session time, form submissions and survey responses.

Example: Let’s say your new landing page promoting a free resource has a high average session time but low form completions. Add a Lucky Orange Survey to find out why. Responses might reveal that visitors aren’t sure what they’ll get after submitting the form, some assume it’s a newsletter, and others expect an instant download. Either way, it’s clear they need more context before they’re ready to convert. 

• Check Top Elements to see which parts of your page are getting the most clicks. This helps you understand what’s attracting attention and what might need repositioning. 

Example: Your primary CTA might be “Buy Now,” but the most-clicked item on the page is a small “Learn More” link further down the page. This tells you that visitors are looking for more details before taking action. 

• Look at Device to compare how users engage across desktop, tablet and mobile. Page layout, content order and load time can all impact performance differently depending on the screen size. 

Example: Mobile users may be dropping off earlier than desktop visitors, and heatmaps reveal they’re not scrolling far enough to reach your “Add to Cart” button. On smaller screens, long hero sections or promo banners can push this content too far down. Layout changes are needed to improve mobile conversion rates. 

Step 4: Iterate in Shogun based on Your Findings

Use the insights gathered from Lucky Orange to make targeted updates in Shogun. 

• Make Instant Edits in the Visual Builder: If survey responses show confusion about what visitors receive after submitting a form, you can quickly clarify expectations. Use Shogun’s drag-and-drop editor to update the page in seconds. No waiting on a developer or submitting tickets. Add a short line of text above the form, such as “Get your free guide instantly” or drop in an image of the resource along with a quick list of what’s included. 

• Use Pre-Built Elements to Guide Visitors: If a secondary link like “Learn More” is outperforming your primary CTA, restructure the layout using Shogun’s pre-built, customizable components. Add an Accordion (FAQ) block to answer common questions about pricing, shipping or product details, without cluttering the page. When visitors find the info they need upfront, they’re more likely to convert. 

• Customize Mobile Layouts with Device-Specific Settings: If mobile users are dropping off before they reach your “Add to Cart” button, use Shogun’s device-specific settings to adjust your layout for smaller screens. Add a Sticky Call-to-Action Button so the next step is always in view, even as users scroll. 

Step 5: Continue Testing

After publishing your updates in Shogun, revisit Lucky Orange to measure changes in user behavior. Adjust the date range to see whether engagement and conversions improved, and keep refining your page for even better results. 

As you monitor user behavior, you may notice trends within specific audiences. For example, if mobile visitors from TikTok are bouncing early, consider designing a layout tailored to that group. With the Shogun Personalization app, you can trigger a custom variant based on referrer conditions like “tiktok.com.” 

For this audience, simplify the hero section, move the CTA higher on the page and use a more relaxed, conversational tone to better connect with younger mobile users.

Once the variant is live, return to Lucky Orange to compare its performance against your default layout. Let the data guide your next round of improvements.