How to Build Better Testing Segments Using Optimizely and Lucky Orange
How to Build Better Testing Segments Using Optimizely and Lucky Orange
Stop A/B testing your entire audience and start experimenting with a purpose.
Not all visitors behave the same way, so why test them the same way? Running experiments across all website traffic often leads to vague or disappointing results. A better approach is to focus on specific types of visitors. Using Lucky Orange and Optimizely together allows you to do just that.
Lucky Orange helps you see how visitors interact with your site, so you can understand how different groups behave. In Optimizely, you can run tests tailored specifically to those segments. Then return to Lucky Orange to monitor how those test groups respond and gain actionable insights.
Optimizely
Lucky Orange
On this page
How to get Started
Ready to improve your testing? Here’s how to connect Lucky Orange with Optimizely:
First, install Optimizely on your website following their guide. If you run into any issues, we recommend reaching out to their support team for help.
Then, sign up or log into your Lucky Orange account.
Once you are logged into your account, click Settings in the left-side navigation. Then select Integrations and click on the Optimizely integration card. Finally, select the Connect toggle to activate the integration. You're now connected and ready to start analyzing visitor behavior, building targeted tests and monitoring test performance.
From Insight to Experiment: How to Combine the Power of Lucky Orange and Optimizely
Here’s how to test smarter and get clearer results by combining these tools:
Step 1: Identify Behavioral Segments in Lucky Orange
Dig into visitor behavior using the following tools to better understand how users are interacting with your site and what might be stopping them from converting:
Session Recordings: Filter by source, UTM campaign, exit pages and session length to find patterns.
Heatmaps: See where people click, scroll and lose interest across different variations or audience types.
Funnels: Identify where visitors drop off and spot which pages may need testing or improvement.
Pay attention to things like visitors who scroll but don’t click, quickly leave after seeing shipping information or hover near a form without filling it out. You’ll begin to see clusters of visitors with shared behaviors, which become the basis for testable segments.
Step 2: Build Targeted Tests in Optimizely
Once you’ve spotted a segment worth focusing on, use what you’ve learned to:
Create a custom audience in Optimizely using conditions like referrer, UTM tags or page behavior.
Design a variation that speaks to what you saw in Lucky Orange. This could be a simpler layout, stronger headline or clearer CTA.
Addressing a specific friction point for a defined audience leads to clearer, more actionable insights.
Step 3: Use Lucky Orange to Monitor Test Performance
As your Optimizely test runs, return to Lucky Orange to learn how visitors are responding to the changes:
Watch session recordings of visitors who match your Optimizely audience to see how they interact with the test variation. Are they engaging with the new content, scrolling further or hesitating in new places?
Compare heatmaps across different versions of the page to spot changes in behavior. Are users clicking new elements? Has scroll depth improved? Are people seeing content you moved or added?
Look at funnels to understand how test participants are progressing through key steps like product views, cart adds and checkout. Try to identify differences in drop-off rates between your test and control group.
Visually analyzing how your segmented audience responds to tests allows you to turn insights into action, using real behavior to prove what's working and what isn't.
Three Real-World Applications
Target Cart Abandoners on Your E-Commerce Site
Say you notice that shoppers coming from paid ads are consistently dropping off during checkout.
In Lucky Orange, you filter session recordings by checkout started and notice a common pattern: visitors are clicking the “add to cart” button, hovering over shipping costs and then exiting the site without completing a purchase. You turn to heatmaps, which reveal low engagement beyond the shipping section. It becomes clear that shipping costs may be driving abandonment.
Instead of testing a new layout for all visitors, you can focus your experiment on this high-intent group. In Optimizely, you might show this segment a simplified checkout page or test a dynamic banner that promotes free shipping for first-time customers.
This approach keeps your testing focused on a real friction point and gives you a better chance of producing meaningful results.
Generate More Leads by Nudging Hesitant Visitors
Now imagine your pricing page attracts organic traffic, especially from return visitors who come back more than once. Lucky Orange shows they’re reading through pricing and FAQ content but rarely filling out your form. These people are clearly interested, but something is stopping them from taking the next step.
Instead of changing the form for everyone, you can use Optimizely to test a different approach just for this returning group. You could try replacing the form with a live chat prompt or a smaller “Request Info” step.
This way you avoid chasing cold leads and help get interested visitors get over the finish line.
Improve Engagement with Paid Ads
If you’re running a paid campaign, you might notice that visitors from a specific Facebook ad are bouncing quickly. A scroll heatmap shows that the effective fold is high on the page, with most visitors only scrolling slightly before moving on.
Rather than redesigning the whole page, focus on just this group. Run a test in Optimizely on a version of the page with a shorter headline, fewer distractions and a clearer CTA right at the top.
Visitors from paid ads often give you just a few seconds to make an impression. By testing for them specifically, you can make those seconds count.
Smarter Testing Starts with Smarter Segments
You don’t need more tests. You need better-targeted ones. Lucky Orange helps you find the right users to focus on, and Optimizely lets you act on that insight.
Open Lucky Orange and identify a group of visitors who are hesitating, dropping off or returning without converting. Then, build a targeted test in Optimizely and use Lucky Orange to closely monitor how they respond.
That’s how you stop guessing and start improving with Lucky Orange and Optimizely.