Unlock the Value of UGC With Hue and Lucky Orange
Unlock the Value of UGC With Hue and Lucky Orange
Product photos aren’t enough anymore. Shoppers want to see real people using your products in real life.
Hue brings authentic video reviews and testimonials to your site, giving customers the confidence to buy. Lucky Orange shows you how visitors engage with that social proof and how it shapes their path to purchase.
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Pairing Social Proof and Page Performance
Hue and Lucky Orange help you take your product pages to the next level, pairing authentic content with real-time visitor insights to build trust and boost performance.
Hue adds powerful social proof to your pages with shoppable videos created by customers. Testimonials, tutorials and reviews show your products in action, building credibility and connection.
Lucky Orange delivers the insights to make that content count, helping you understand how shoppers engage and what drives them to convert. Use scroll maps to decide where to place Hue content by identifying how far shoppers typically scroll on your product pages. Once your UGC is live, segment visitors based on their engagement and watch session recordings to see how those interactions influence behavior.
Together, Hue and Lucky Orange help you build high-converting pages backed by both trust and data.
Step 1: Decide Where to Place UGC
Not sure where to put your Hue videos? Let your visitors show you.
Use Lucky Orange Scroll Maps to see how far shoppers are scrolling on your product pages. Look for the effective fold, the point where at least 50% of visitors stop scrolling. If your Hue content appears above that point, you can be confident most visitors will see it.
Try placing UGC near the top of the page or alongside key decision-making sections like product details, pricing or reviews. The goal is to make sure your most persuasive content gets seen when it matters most.
Step 2: Add UGC to Your Site
Hue makes it easy to source creators and embed video content on your site. Submissions are reviewed for quality and tagged with key attributes like product name, shade and creator characteristics, so shoppers see the most relevant content.
You can add UGC using embed codes or a widget placed directly in your product page template. A built-in video ranking system helps ensure top-performing clips stay front and center.
Step 3: Track Interactions
Once Hue content is live, it’s time to see how shoppers engage with it, and what happens next.
In Lucky Orange, start by setting up a custom event to capture key actions like video plays, hovers or clicks on the Hue widget. Then, create visitor segments in Lucky Orange based on those interactions, separating viewers who engaged with the content from those who didn’t. With segments in place, dive into session recordings to watch how each group behaves. Do shoppers who engage with UGC spend more time on the page? Are they more likely to add to cart or complete a purchase? Do non-engagers drop off earlier?
Tracking interactions this way gives you a clear picture of how social proof influences behavior, and where you can make improvements to drive better results.
Step 4: Compare Page Performance
Beyond watching individual sessions, zoom out to see how Hue content impacts page-level performance.
Use Lucky Orange Page Insights to compare performance across product pages with and without Hue UGC. Look at metrics like time on page, bounce rate and conversion rate to get a high-level view of how Hue videos influence shopper behavior. If pages with UGC consistently outperform others, consider expanding Hue content to more product lines or replicating the layout and placement of your top-performing pages.
These insights help validate what’s working, so you can double down on the content and placement that drives real results.
Making It Work on Your Site
Let’s say you add Hue videos to a few top-selling product pages. Lucky Orange Scroll Maps reveal most visitors stop scrolling just before the reviews section, so you move the video content higher on the page. After setting up custom events and reviewing recordings, you notice shoppers who watch a full video are more likely to add to cart.
Encouraged by the lift in conversions, you expand UGC to more products, refining placement with scroll data and letting visitor behavior guide your next steps.
The takeaway? Start small, track what changes, then scale what works.
Use Hue and Lucky Orange to turn social proof into measurable performance and visitors into confident buyers.