How to Optimize Retargeting Campaigns Using Lucky Orange and Tealium
Optimize Retargeting Campaigns Using Lucky Orange and Tealium
Using Lucky Orange with Tealium makes retargeting easier and more effective. You can group your audience segements with greater accuracy and reconnect with the right prospects when and where it has the highest impact. The result? Better campaign efficiency, clearer insights and more customers for your business.
Tealium
Lucky Orange
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How Lucky Orange Enhances Tealium's Capabilities
Abandoned carts aren't just a metric; they're a missed opportunity. Analyzing user behavior with tools like heatmaps can highlight friction points and inspire website improvements. But what about those who've already left?
That's where retargeting ad campaigns come in. When used strategically with targeted audience segments, retargeting can increase the likelihood of conversion by as much as 70%.
Lucky Orange transforms how you understand visitor behavior. Tools like Dynamic Heatmaps, Session Recordings and Surveys provide real-time insights into why visitors leave before converting. They help you pinpoint exactly what causes drop-offs and take action to optimize your site.
Tealium simplifies data management. As a powerful customer data platform (CDP), it unifies data from multiple sources into comprehensive customer profiles. This allows you to create personalized campaigns that deliver the right message to the right audience at the perfect time.
Bringing these two platforms together gives you the tools to create personalized experiences that encourage visitors to take action. You’ll have the insights you need to make smart choices and see more customers follow through on their purchases.
Connect Lucky Orange and Tealium to Get Started
Effortlessly integrate Lucky Orange with Tealium to unlock powerful insights and improve your website’s conversion rates.
Seamless Integration: Log in to Lucky Orange and grab your Site ID. Then, head over to Tealium to quickly add Lucky Orange as a new iQ tag.
Customizable Data Mapping: Map the data you want to share between Lucky Orange and Tealium. Send over essential data like names or phone numbers or dive deeper by capturing custom events such as CTA clicks or form submissions.
With Lucky Orange now feeding event data into Tealium, this integration can shine. Follow the steps below to unlock advanced audience segmentation and create impactful retargeting campaigns, starting inside Lucky Orange.
Start with your visitors.
Use Lucky Orange Session Recordings and Dynamic Heatmaps to identify key patterns and trends among your most engaged audiences:
→ Understand interactions on popular pages: Use the dashboard to identify your most popular product pages. Then, use click heatmaps to analyze how visitors engage with key elements like buttons, links and images on those pages.
→ Track visitor journeys: Filter your visitors to view session recordings of visitors who interacted with high-traffic product pages. Observe what they did before and after visiting these pages. Did they explore additional product pages, add items to their cart, view your shipping policy or search for something else?
→ Evaluate scroll behavior: Review scroll heatmaps on key pages such as landing pages, your homepage, policy pages or blog posts to see how much content visitors actively consume. Identify the "effective fold" to determine how far the average user scrolls.
→ Track key interactions with custom events: Set up custom events to monitor specific user interactions, including:
Clicks on call-to-action (CTA) buttons like "Add to Cart" or "Buy Now"
Visits to important conversion pages, such as a purchase confirmation page, shopping cart or UTM-specific landing page.
Interactions with page elements, such as newly designed images or copy blocks.
Map Key Lucky Orange Events in Tealium
Mapping your most valuable Lucky Orange events in Tealium is a cornerstone of this integration. As you learn more about your users, you can continually add new events and tags to refine your strategy.
Focus on actions that demonstrate strong engagement or purchase intent such as:
Clicks on CTAs
Interactions with product images
Engagement with navigation elements
Form activity whether submitted or abandoned
Scroll depth metrics
Frustration signals like rage clicks
Build Audiences in Tealium’s AudienceStream
Using your mapped Lucky Orange events, create tailored audiences in AudienceStream to segment users based on their behaviors like:
High-Intent Users: Visitors who clicked on your discount offer CTA or added items to their cart, signaling strong purchase intent.
Form Abandoners: Users who started filling out a contact or checkout form but left before completing it.
Engaged Content Users: Visitors who scrolled more than 75% of the way down your shipping policy page or at least 50% through a blog post showcasing your commitment to eco-friendly fashion.
Enrich Audiences with Additional Tealium Data
Enhance your Tealium audiences by combining Lucky Orange event data with other insights collected in Tealium such as demographics, browsing history or purchase behavior. This allows for more detailed and actionable segments like:
High-Value Form Abandoners: These are users who abandoned a checkout form but have a lifetime value exceeding $100 based on past purchases. As high-value customers with strong purchase intent, they’re likely to return and complete their order. A well-timed incentive could be the nudge they need to finalize their purchase.
Product-Specific Shoppers: Visitors who engaged with your new eco-friendly coat page and explored similar products across your site. Their interest in your eco-friendly line suggests strong engagement and curiosity, making them ideal candidates for targeted messaging that highlights your sustainable offerings.
Category Enthusiasts: Users who browsed your winter collection, exploring products like gloves, parkas, and ski hats. Their interest in winter outerwear hints at a broader enthusiasm for seasonal apparel, offering opportunities to cross-promote complementary items within the category.
Activate Audiences for Targeted Retargeting
Once your audiences are built, connect them to advertising platforms (e.g., Google Ads, Meta Ads) or email marketing platform (e.g., Pardot, Mailchimp) to launch highly personalized retargeting campaigns including:
Offer exclusive promotions to High-Value Form Abandoners. Tempt these returning customers back into the checkout process with an irresistible discount code designed to reignite their interest and drive them to complete their purchase.
Recommend complementary items to users Interested in Eco-Friendly Coats. If they’ve shown interest in these products, showcase your eco-friendly winter gloves or introduce them to your summer line of sustainable swimwear for a seamless shopping experience.
Address Frustration Events like rage clicks or repeated field entries by retargeting these users with ads featuring your award-winning support team, highlighting their dedication to answering any questions or resolving concerns.
Revitalize Your Retargeting Campaigns with Lucky Orange and Tealium
Combine Lucky Orange and Tealium to get a clear understanding of your audience and create retargeting campaigns that connect.
With this combination, you can uncover user behavior patterns, group your audience more effectively and send messages that resonate on a personal level. It’s an easy way to make your marketing more precise and impactful.