How to Optimize Shopify Plus Checkout Using Smile.io and Lucky Orange
How to Optimize Shopify Plus Checkout Using Smile.io and Lucky Orange
With Smile.io natively integrated into Shopify Checkout and Lucky Orange being the only analytics tool that provides heatmaps and session recordings on checkout pages, you have a powerful combination to reduce cart abandonment and drive more conversions using real-time customer behavior insights.
Smile.io
Shopify Plus
Lucky Orange
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1. Identify Loyalty Members Who Abandon Checkout
It’s frustrating when customers make it all the way to checkout but still leave—especially when they have Smile.io points available. What’s stopping them? Lucky Orange session recordings help you uncover the exact moments of hesitation so you can eliminate friction and improve conversions.
In Lucky Orange, navigate to Session Recordings and filter for users who reach checkout but don’t complete their purchase.
Watch for these behaviors:
Hovering over the rewards balance but not redeeming points.
Clicking away from checkout after applying a discount.
Backtracking to the cart page before abandoning.
Take note of patterns—are users confused about applying rewards, or do they hesitate after seeing the final price?
2. Fix Checkout Friction Using Heatmaps & Form Analytics
Customers hesitate for a reason. Lucky Orange heatmaps and form analytics reveal exactly where customers get stuck, helping you make targeted improvements to simplify the checkout process and increase reward redemptions.
Open Lucky Orange Heatmaps for your Shopify Checkout page to analyze click behavior.
Look for problem areas:
Are users clicking around the rewards section but not redeeming points?
Are they missing the rewards prompt altogether?
Do they hesitate or abandon the checkout form before completing?
In Lucky Orange Form Analytics, check for:
Fields where customers drop off or hesitate.
Errors that might be preventing form completion.
Optimization Tips for Shopify Plus Merchants
Since Shopify Plus allows checkout customizations, you can make impactful changes based on Lucky Orange insights:
Reposition the rewards section higher for better visibility.
Clarify redemption instructions with clear messaging like “Apply your Smile.io points for instant savings!”.
Highlight rewards earlier in the checkout flow to remind customers of their benefits before finalizing their purchase.
3. Automate Recovery Emails for Abandoners with Smile.io
Not every abandoned cart is a lost sale. Sometimes, customers just need a reminder or incentive to complete their purchase. Lucky Orange Session Recordings help you identify abandoners with unredeemed points, while Smile.io automated emails bring them back.
Identify users who abandoned checkout with available Smile.io points using Lucky Orange. Set up an automated cart abandonment email in Smile.io with:
A compelling subject line, such as “Your cart is waiting—don’t forget your rewards!”.
A reminder of their points balance and how they can redeem it.
A one-click return-to-cart button for a frictionless checkout experience.
Optimization Tip
A/B test two versions of the email:
Urgency-based messaging: “Hurry, your items are selling fast!”
Reward-based messaging: “Use your points for instant savings!”
Use Lucky Orange Funnels to measure which version converts better and refine your email strategy accordingly.
4. A/B Test Checkout Page Changes
Not every optimization will work the same for every store. By A/B testing different checkout layouts and reward placements, you can determine which changes lead to higher reward redemption and conversion rates.
For Shopify Plus merchants, test different checkout layouts and reward placements based on Lucky Orange insights:
Move the reward redemption section higher on the checkout page for better visibility.
Test different CTA text (e.g., “Redeem Your Rewards” vs. “Apply Your Points Now”) to see which drives more engagement.
Add a banner reminder at checkout about Smile.io rewards to ensure customers don’t overlook them.
A Frictionless Checkout Experience That Drives Loyalty Conversions
By combining Lucky Orange’s checkout analytics with Smile.io’s loyalty program, you:
✅ Make it easier for customers to redeem rewards at checkout.
✅ Eliminate friction that leads to abandoned carts.
✅ Increase conversion rates for Shopify Plus stores by refining the checkout flow.
This strategy ensures that Smile.io rewards become a powerful conversion tool, helping Shopify merchants maximize customer engagement and sales.