Optimize Email & SMS Messaging with Klaviyo and Lucky Orange
How to Improve Email and SMS Performance with Klaviyo and Lucky Orange
Combine Klaviyo’s precision with Lucky Orange’s powerful insights to gain a clear understanding of how your email and SMS campaigns perform. Use UTM parameters to track engagement, refine your strategies, and make confident, data-driven decisions.
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See The Complete Story of Your Campaigns
A click is just the beginning. Once someone opens your Klaviyo campaign and taps through to your site, what happens next? That’s where Lucky Orange brings the full journey into focus.
By pairing Klaviyo’s personalized messaging and built-in UTM tracking with Lucky Orange’s deep behavioral insights, you get more than campaign metrics—you see everything visitors do during their time on your site. What pages they visit, what stops them from converting, and where the friction lives.
Together, they give you a feedback loop. Klaviyo's powerful segmentation and predictive analytics help tailor the right message. Lucky Orange then shows you how those recipients actually behave once they land on your site. You can test, learn, and refine both messaging and experience in tandem.
Step-By-Step Setup
1. Build your campaign in Klaviyo
Start by crafting your message. Whether it’s an email, SMS, or push notification, Klaviyo helps you design and automate campaigns for the right audience with product blocks, personalization, and smart timing.
2. Add UTM parameters
To trace your visitors after they click, add UTM parameters like:
utm_source=klaviyo
utm_medium=email
utm_campaign=spring-sale
These tags make it easy to attribute site activity back to your outreach.
3. Track UTMs in Lucky Orange
Lucky Orange automatically picks up UTM parameters. From there, filter Session Recordings, Heatmaps, or Visitors by campaign to uncover what people did after arriving.
Want to get more specific? Add campaign URLs as Events in Lucky Orange. That way, you can trigger tools like Announcements when someone arrives from a specific campaign.
4. Launch your campaign
Once your campaign is live, Lucky Orange starts collecting data immediately. Whether they clicked from email, SMS, or push, you’ll start seeing how each visitor behaves.
5. Analyze pages with Lucky Orange Page Insights
Use Page Insights to surface friction early. Look for bounce rates, frustration events like rage clicks, and mobile usability issues. If people are clicking everything except your CTA, you’ll see it here.
6. Dive into Session Recordings
Go to Lucky Orange Session Recordings, filter by a relevant date range and then add filters for:
utm_campaign = spring-sale
device = mobile
duration < 5 min
Then press play to watch how real people experience your site. For example, you might notice mobile users landing on your product page but repeatedly tapping a product image expecting it to zoom—then quickly exiting. Or see that visitors stop scrolling midway through a page and never reach your featured CTA.
From here, you can:
Reorder or condense content so your most important message appears sooner.
Adjust design elements like tap targets or add image zoom to reduce mobile friction.
Create annotations on recordings to collaborate with your team or flag issues for devs.
Refine and Retarget
Once you spot where things fall apart, it’s time to act.
If session recordings show mobile users rage-clicking your “Buy Now” button, check whether a pop-up, slow load time, or layout shift is blocking them. Then fix it—and test again.
Or say you notice visitors from your email campaign landing on a collection page but quickly bouncing. Try adjusting the page headline to align with the email’s promise or narrowing the product set to better match the audience segment.
With this insight, you can:
Retarget with adjusted messaging—like an SMS follow-up that reinforces a limited-time offer.
A/B test layout changes or CTA placement to see what resonates.
Update Klaviyo segments to exclude visitors who already clicked but didn’t convert, targeting them with a different offer.
Why This Duo Works
Klaviyo bring the traffic. Lucky Orange shows you what the traffic does while they're on the site. But the real magic is in the feedback loop this data creates. Use Klaviyo's dta to reach the right people with the right message, and Lucky Orange behavioral insights to understand how those messages impact the on-site visitor experience.
Together, these tools help you close the gap between intent and action—turning curiosity into conversion.