How to Use Lucky Orange and Omniconvert to Optimize Your Product Pages
How to Use Lucky Orange and Omniconvert Explore to Optimize Your Product Pages
For teams running a high number of experiments each year, turning data into action is what matters. Using Lucky Orange with Omniconvert Explore together helps you build better tests, especially on key areas of your site like product pages.
Together, these tools make your experimentation team's job easier. Use Lucky Orange to identify problems fast, and Omniconvert to test your best ideas. The result? Better tests, smarter hypotheses and higher conversions.
Here's how it works.
Omniconvert Explore
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What Makes the Lucky Orange & Omniconvert Integration Special?
Visitor behavior analytics and A/B testing are a natural pairing, and Lucky Orange and Omniconvert elevate this partnership to new heights. Lucky Orange provides rich insights into how visitors interact with your site, while Omniconvert turns those insights into powerful, results-driven experiments.
Lucky Orange offers real-time insights into your visitors' experiences, helping you understand the motivations behind their actions. Instead of sifting through abstract analytics, you can track their entire journey. With powerful tools like session recordings, dynamic heatmaps, and conversion funnels, you can identify exactly why a visitor leaves a product page without clicking the CTA.
Omniconvert enhances your optimization strategy with precision-driven tools for A/B testing, surveys, and audience segmentation. It allows you to test new ideas, measure outcomes, and fine-tune your approach to consistently improve conversions.
This integration ensures every experiment is backed by actionable CRO insights, helping you make informed decisions and drive growth.
How to get Started with the integration
Now that you know the power of combining Lucky Orange and Omniconvert, how does it all work?
1. Enable the Integration
No extra coding required. Log in to Omniconvert and follow these simple steps to connect Omniconvert to Lucky Orange. Once complete, hit "Save" to activate the integration.
2. Set up an experiment
Next, use Omniconvert to start creating your first test to give it a try. Preview your experiment and interact with the page to get a feel for how it works. This will trigger Omniconvert to begin sending events into Lucky Orange.
3. Set up Key Events
Head over to Lucky Orange to mark the Omniconvert event as a Key Event. This feature allows you to track future experiment interactions seamlessly. Any page running an Omniconvert experiment will automatically display the Key Event "Omniconvert Experiment View," making it easy to identify and analyze activity.
Uniting forces: Why Lucky Orange and Omniconvert Work Together So Well
With Lucky Orange and Omniconvert connected, you have the tools you need to understand your audience, test changes, and improve your product pages. Here's how to use the two platforms together.
Dive into the visitor behavior research in Lucky Orange
It’s time to let Lucky Orange do the heavy lifting. Dive into the following tools to uncover actionable insights:
Dashboard: Identify your top-visited product pages for deeper analysis.
Visitors: Apply filters to focus on visitors who engaged with your most popular product pages. Watch full session recordings or zero in on specific interactions.
Heatmaps: Generate a heatmap for your key product pages to visualize where visitors are clicking, scrolling, or showing frustration (e.g., rage clicks). Examine behaviors like CTA engagement, scroll depth, device-specific patterns, and areas of high or low interaction.
Pay attention to user behaviors that may reveal potential issues, such as misleading elements (e.g., repeatedly clicking on an image), navigation challenges (e.g., low engagement on a product page with frequent returns to search), or missing information (e.g., scrolling to the footer or navigating between policy pages).
With this data, you can start to develop ideas that you can turn into hypotheses for testing.
2. Turn your ideas into experiments in Omniconvert
Armed with Lucky Orange data and a clear picture of what to test, use Omniconvert’s A/B experimentation tools to design and test impactful changes based on what visitor behavior showed.
You can further improve your results by leveraging advanced segmentation, enabling you to hyper-focus your efforts on specific audience groups. This refined approach ensures that your experiments are not only targeted but also highly effective in driving meaningful improvements.
3. Monitor Test Performance in Real-Time
As your Omniconvert experiments run, Lucky Orange delivers real-time insights into how these changes influence visitor behavior and engagement. By integrating Omniconvert events into Lucky Orange, you can dive deep into specific variants to uncover their impact on how visitors navigate and interact with your site.
Refine your focus with powerful filtering: Easily filter session recordings by custom event data (see 1), such as experiment or variant names, for a precise view of performance. Combine these filters with Optimizable Segments (see 2) like Engaged Users or Frustrated Users to uncover actionable insights and make data-driven decisions to improve conversions.
See exactly how your control and variants impact behavior with session recordings: Watch every action your visitors take on the product page, from the content they view to the elements they click. Learn what catches their attention, where they hesitate, and which features drive engagement or cause drop-offs. Use the navigation arrows at the top of the page to jump to the next recording, or enable autoplay in the player settings for seamless viewing of the entire session lineup.
Engage with website visitors who see specific variants: Observing behavior is only part of the equation—get direct feedback by launching surveys on specific variants. Use the "Omniconvert Experiment View" event as a trigger, selecting "Specific Property" to target by experiment or variant name. This approach also works for variant-specific chat invites or announcements, allowing for more targeted interactions with your audience.
Optimize for Continuous Improvement
Testing doesn’t stop at the finish line. CRO is an ongoing process. Keep iterating to identify new challenges and solutions with the proven cycle—Lucky Orange identifies user friction points, Omniconvert tests and refines solutions, and Lucky Orange measures behavioral changes.
Create a conversion funnel based on your visitors' paths from the product page to conversion to quickly identify unexpected drop-offs to investigate further.
Through this iterative process, your website transforms into a highly refined, conversion-optimized powerhouse.
Combine Visitor Behavior Insights with Testing for CRO Success
Lucky Orange and Omniconvert are more than just tools—they’re your partners in driving powerful CRO results across your product pages. Together, they provide real-time visitor insights and robust testing capabilities, creating a smooth cycle of continuous optimization and measurable growth.
This integration helps you uncover hidden opportunities and elevate your website’s performance like never before. Once you start using it, you’ll wonder how you ever optimized your product pages and website without it.
Ready to transform your website? Sign up for Lucky Orange and Omniconvert today and turn your site into a conversion powerhouse.