Form Analytics: Track & Optimize Website Form Performance
Form Analytics shows you where people drop off, what fields are difficult and what’s working (or not).
Form Analytics: Track & Optimize Website Form Performance
Form Analytics shows you where people drop off, what fields are difficult and what’s working (or not).
Key Metrics You Get
in Form Analytics:
These metrics help you see what's causing fewer form submissions.
Time to Start: How long visitors are on the page before they begin completing the form.
Time Per Field: How long it takes visitors to complete any field on the form.
Average Order: The typical order in which visitors complete your form fields.
Abandonment Rate: Which field visitors are on when they abandon your form.
Repeat Fields: Form fields that get repeat entries the most.
Form Analytics Tools
Your form page is where complex behavior happens, don't stop at conversion rate or count of form interactions.
User interactions beyond web forms
Form Analytics is baked into heatmaps to show you visitor insights in a more complete way.
Pair with Session Recordings
Watching session recordings after seeing form abandonment rate gives you a full behavioral playback.
Integrated with Google Analytics
Not only does it work well alone, it makes data driven decisions even easier with direct GA4 integration.
Traditional Analytics Platforms
Stops at event count
Form submission isn't enough info to make a decision, you need to know why it happened.
Strictly quantitative data
The user experience isn't just numbers but most platforms think visitor count is good enough.
Limited form interaction info
You see how mobile users converted, but won't know what they did before the CTA.
Siloed, slow information
Once you read a form views report, other factors just never get considered.
Deeper Insights From Form Performance
Form Analytics will make you look like a conversion genius. Bringing these types of insights to the table means smarter testing and faster conversion rate wins.
High Form Abandonment From
An "Easy" Field
Whether it's "First Name" or something else you feel is a straightforward field, sometimes visitors feel differently.
With the Abandonment report, you'll see which field visitors are working on when they leave the form. Consider renaming, changing placeholder text or building a multi-step experience to put the high-abandonment field later where visitors have already committed some energy to the completion.
Enter & Delete In Same
Form Field
Some fields cause enough issue for users that they enter information, delete and re-enter information.
This can be caused by field formatting requirements like a phone number with parentheses or something they're unsure about sharing. Either way, a Repeat Field represents very real struggle with the form.
Slow Completion Time
This shows up in both Time to Start and Time Per Field. You'll see long times that indicate a lack of clarity or overall difficulty in completing the form.
Improve surrounding contextual messaging, field placeholder language or anything else that might make the form more intuitive.
Unexpected Field Order
Many times form field order is based on gut feel. Form Analytics will show you how people prefer to complete you form.
If people aren't filling out the form from top to bottom, consider why they might skip ahead. Is the first field too difficult? Does it require them to go look up information?
A look inside Form Analytics
Apply Strategic Filters
Make data driven decisions based on filtering by mobile devices, browsers or on-site behaviors.
Quick checkbox filters show how many visitors complete forms in your specific web form placement.
Use Historical View
How did visitors interact with our old form?
Data driven insights like this are super easy with Form Analytics historical view. Apply the filter to see user interactions for a form during a specific time frame.
Automatically Detect Forms
Your online forms are often located by our tools automatically. If your form data isn't showing up automatically, we make it easy to create the form page to start tracking your website's forms.
Even lengthy forms are simple to buld and start gathering valuable insights.
A look inside Form Analytics
Here's a closer look at how Form Analytics helps you understand visitor interactions with your online forms.
Apply Strategic Filters
Make data driven decisions based on filtering by mobile devices, browsers or on-site behaviors.
Quick checkbox filters show how many visitors complete forms in your specific web form placement.
Use Historical View
How did visitors interact with our old form?
Data driven insights like this are super easy with Form Analytics historical view. Apply the filter to see user interactions for a form during a specific time frame.
Automatically Detect Forms
Your online forms are often located by our tools automatically. If your form data isn't showing up automatically, we make it easy to create the form page to start tracking your website's forms.
Even lengthy forms are simple to buld and start gathering valuable insights.
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"Understand the why"
"We installed Lucky Orange and were instantly surprised at the level information we were able to obtain. I have always had data but no other tools give you the “why” around the patterns we were seeing."
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"Lucky Orange was very easy to implement with one short code to the website. It was great information as we rebuild certain parts of our main website. They also allowed by team to have access to see this as well."
Key Metrics You Get
in Form Analytics:
These metrics help you see what's causing fewer form submissions.
Time to Start: How long visitors are on the page before they begin completing the form.
Time Per Field: How long it takes visitors to complete any field on the form.
Average Order: The typical order in which visitors complete your form fields.
Abandonment Rate: Which field visitors are on when they abandon your form.
Repeat Fields: Form fields that get repeat entries the most.
Deeper Insights From Form Performance
Form Analytics will make you look like a conversion genius. Bringing these types of insights to the table means smarter testing and faster conversion rate wins.
High Form Abandonment From
An "Easy" Field
Whether it's "First Name" or something else you feel is a straightforward field, sometimes visitors feel differently.
With the Abandonment report, you'll see which field visitors are working on when they leave the form. Consider renaming, changing placeholder text or building a multi-step experience to put the high-abandonment field later where visitors have already committed some energy to the completion.
Enter & Delete In Same
Form Field
Some fields cause enough issue for users that they enter information, delete and re-enter information.
This can be caused by field formatting requirements like a phone number with parentheses or something they're unsure about sharing. Either way, a Repeat Field represents very real struggle with the form.
Unexpected Field Order
Many times form field order is based on gut feel. Form Analytics will show you how people prefer to complete you form.
If people aren't filling out the form from top to bottom, consider why they might skip ahead. Is the first field too difficult? Does it require them to go look up information?
Slow Completion Time
This shows up in both Time to Start and Time Per Field. You'll see long times that indicate a lack of clarity or overall difficulty in completing the form.
Improve surrounding contextual messaging, field placeholder language or anything else that might make the form more intuitive.
You'll get value from Form Analytics tools if:
Identify where users abandon your online forms and understand why. Uncover the obstacles preventing form completions and take steps to address them.
Optimize your website's form fields to reduce friction and boost completion rates. Discover which fields cause confusion or frustration and streamline the process for a smoother user experience.
Make smarter decisions by analyzing how visitors interact with your forms. Use real-time data and visual insights to pinpoint areas for improvement and take action.
Increase conversions by designing forms that are simple and user behavior friendly. Create a seamless experience that guides users effortlessly from start to finish.
Turn form data into meaningful improvements that deliver results. Use analytics to refine, test, and transform your web forms into powerful tools for driving conversions.
You'll get value from Form Analytics tools if:
Identify where users abandon your online forms and understand why. Uncover the obstacles preventing form completions and take steps to address them.
Optimize your website's form fields to reduce friction and boost completion rates. Discover which fields cause confusion or frustration and streamline the process for a smoother user experience.
Make smarter decisions by analyzing how visitors interact with your forms. Use real-time data and visual insights to pinpoint areas for improvement and take action.
Increase conversions by designing forms that are simple and user behavior friendly. Create a seamless experience that guides users effortlessly from start to finish.
Turn form data into meaningful improvements that deliver results. Use analytics to refine, test, and transform your web forms into powerful tools for driving conversions.
Frequently Asked Questions
Does Form Analytics track drop offs and abandonment rates?
Does Form Analytics track drop offs and abandonment rates?
How can Form Analytics improve conversions?
How can Form Analytics improve conversions?
How is it different from web analytics and general user behavior tools?
How is it different from web analytics and general user behavior tools?
How is Form Analytics implemented?
How is Form Analytics implemented?
Which form interactions and user behaviors should I monitor?
Which form interactions and user behaviors should I monitor?
Can it track when people partially complete forms?
Can it track when people partially complete forms?
Does Form Analytics help with A/B testing?
Does Form Analytics help with A/B testing?
Do you have any analytics dashboard examples?
Do you have any analytics dashboard examples?
Who benefits from Form Analytics tools?
Who benefits from Form Analytics tools?
Frequently Asked Questions
Does Form Analytics track drop offs and abandonment rates?
How can Form Analytics improve conversions?
How is it different from web analytics and general user behavior tools?
How is Form Analytics implemented?
Which form interactions and user behaviors should I monitor?
Can it track when people partially complete forms?
Does Form Analytics help with A/B testing?
Do you have any analytics dashboard examples?
Who benefits from Form Analytics tools?
All-In-One Conversion Optimization Kit
Lucky Orange includes more than just dashboards – it’s a full CRO toolkit.
Session Recordings
Watch replay of specific visitors on your site including all clicks and interactions
All-In-One Conversion Optimization Kit
Lucky Orange includes more than just dashboards – it’s a full CRO toolkit.
Session Recordings
Watch replay of specific visitors on your site including all clicks and interactions