How to Get Your Brand Noticed on Amazon in 2026
A lot of teams try Amazon, spend a bit, then decide it doesn’t work.
Michael Maher from Cartology sees the same issues again and again: no clear goal, chasing the wrong numbers, weak product pages and not enough time for things to work. His advice is simple — spend with a purpose, build steady sales so you earn visibility and read the reports that actually show progress.
A clear path: show up, make sense, earn the repeat
Most Amazon struggles look the same. Products don’t show up where shoppers look, pages don’t make the offer clear, and the brand doesn’t give people a reason to come back.
Here’s a simple path that ties those pieces together.
Show up (spend with a purpose)
You need early sales to earn visibility. Fund that push on the few search terms that matter most. Judge this phase by top‑of‑search presence and steady sales, not a perfect return in week one.
Make sense (read numbers in context)
Conversion isn’t a fixed grade. It moves with season, reviews, and clarity. Ask real shoppers what clicks, test your image order and copy, and keep what wins. If you sit around positions 4–8 but own a healthy share of clicks and purchases on priority terms, you’re on track. Use Brand Analytics and Search Query or Catalog Performance to confirm it.
Open the doors people actually use
Customers find you through a handful of paths: exact and phrase matches you must win, broader and automatic campaigns to discover new terms, queries on your brand name, competitor terms, and wider category searches. Map your budget to those paths so each has a clear job and nothing fights for the same dollar.
Remove tripwires on the page
Ads can’t save a confusing product page. Fix the basics first: clean catalog data, the right category, reliable stock, and a product page that explains benefits fast. Prove what matters with quick shopper feedback, then A/B the listing and keep the winner.
Decide where to play
If you’re on Shopify now and eyeing Amazon, estimate demand before you jump. Check search volume, seasonality, and competitor velocity with third‑party tools. Choose which buyers you want and how you’ll show up for them before you spend.
Earn the repeat (brand is the long game)
Brand turns one purchase into many. It makes people search for you by name and forgive small bumps. Good images and copy help, but brand is the quick story your page tells at a glance. Get that story straight and your ad spend works harder.
Hear more from Michael Maher on this episode of our podcast, The Lucky Orange Show.
Bring marketplace learnings to your website
Treat your website like the place where trust is earned.
If a strong review score and a clear delivery promise help on Amazon, put those above the fold on your product page. Lift the top three questions into a short FAQ near the main button. Keep the image order that won in your test. Then watch product‑page to cart rate and checkout starts after each change.
A 60‑day plan you can use
Weeks 1–2 — Choose the fights and fix the page
Pick five search terms to win. Define success as share of clicks, share of purchases and steady sales — not just rank. Survey your image stack, tighten benefits and proof, then run a listing test.
Weeks 3–4 — Fund the engine
Run campaigns that help you show at the top more often on your key terms. Add controlled discovery to find new terms. Name each campaign by its goal so reports make sense at a glance.
Weeks 5–8 — Prove the path and scale what works
Check Brand Analytics and Search Query or Catalog Performance weekly. If your share is rising, don’t overspend just to move from position 5 to 1. Keep the pieces that show up in winning journeys and cut the ones that don’t.
