Choosing the right website builder for your business
Nov 10, 2022
Published by: Lucky Orange
Creating a website for your business can be a daunting task, especially if you don’t have any prior experience with web design or coding. Fortunately, there are now website builders that make the process easier and more accessible to everyone.
Website builders provide an easy-to-use platform where web designers and amateurs alike can quickly create and customize their own web page with little to no technical knowledge required.
With so many different options available, it can be challenging to know which tool is right for you and your business needs. In this blog post, we will discuss the benefits of using a website builder when creating your own site and helpful tips on choosing the best website builder for you.
Using a website builder has many benefits for businesses looking to quickly create a professional-looking website. Website builders are generally user-friendly, allowing even those without coding knowledge to easily build and customize their sites. With drag-and-drop features and intuitive design, users can quickly create their own unique site, no technical experience required.
What is web design?
Web designing is the process of putting and organizing content on websites that are accessible online. The design of websites consists of both aesthetic and functional components that determine the design and content of a website, including color fonts and graphics, shape the design of the website structure and the user experience.
Website creation is now an integral part of creating an online presence today. This makes web designing more dynamic today. The website evolves continuously – including mobile apps and user interfaces – in line with the increasing needs of both site visitors and owners.
What Makes a Good Website Builder for Graphic Designers
A good website builder for graphic designers should offer a blend of features tailored to their unique needs. Here are some key factors to consider:
Complete Customization Capabilities: Graphic designers need the freedom to create a website that truly reflects their personal style and brand. Look for a website builder that offers extensive customization options, allowing you to tweak every aspect of your site.
Drag-and-Drop Editor: A user-friendly drag-and-drop editor is essential. This feature enables graphic designers to easily arrange and design their website without needing to write a single line of code.
Graphic Design Features: Opt for a website builder that includes robust graphic design features. Tools for typography, color palettes, and image editing can help you create a visually stunning website that stands out.
SEO Tools: To ensure your website is easily found by search engines, choose a builder that offers built-in SEO tools. These tools can help you optimize your site for better visibility and higher rankings in search results.
E-commerce Integration: If you plan to sell your designs online, e-commerce integration is a must. Look for a website builder that supports online stores, making it easy to showcase and sell your work.
Analytics Tools: Understanding how your website performs is crucial. A website builder with comprehensive analytics tools can provide insights into visitor behavior, helping you make data-driven decisions to enhance your online presence.
Common website builders
When it comes to creating a website for your business, there are many different website builder tools available that can help you get the job done. From simple drag-and-drop platforms to more complex coding solutions, there is a wide range of options out there for businesses looking to create their own websites. A notable option is the graphic design website builder, which is specifically tailored for businesses and designers, offering a user-friendly interface, modern templates, and integrated marketing, SEO, and eCommerce tools.
No matter what your level of experience or technical knowledge may be, chances are you’ll find a suitable website builder tool that will suit your needs and budget. Whether you need something basic with limited features or an advanced platform with all the built-in tools you could imagine, there’s sure to be something on the market that will fit the bill.
Here are some web builder tools to consider:
Many of these website builders offer the option to connect a custom domain, which is essential for branding and website ownership.
9 key considerations when choosing the best web page builder
When choosing a website builder, there are several key considerations to keep in mind to ensure that you select the best option for your business. To get the creative juices flowing, here are some important factors to consider when selecting a website builder. The simplicity and speed of the website creation process are crucial for efficiently launching a mobile-friendly site.
User-Friendliness
Look for a builder that is easy to use and navigate, even if you don't have coding or web design experience. You need to be able to translate ideas into visual design elements with the tool's built-in features.
Price
When it comes to selecting a website builder for your business, one of the key factors to consider is cost. Depending on the features and capabilities you need, some website builders may be more expensive than others.
Customization Options
Check to see what type of customization options are available with each website builder before making your decision. A key element like a WYSIWYG editor function can turn help anyone get closer to creating a website design that looks like that of a professional designer.
Support/tutorials
Ensure that the website builder has helpful support staff or tutorials available in case you're stuck on any part of the design process. Whether this is your first website, initial portfolio website or you're a professional website manager, you'll need help at some point.
Features & Functionality
Make sure that all necessary features are included in the platform such as security measures, payment methods, etc., based on your individual needs for running an online business/organization/blog site effectively. For those focusing on e-commerce, ensure the platform supports creating, customizing, and managing an online store with features like payment options, user-friendly interfaces, and marketing tools necessary for effective sales.
Integrations & Add-Ons
See which third-party applications and plugins are compatible with each website builder so you can get the most out of it when customizing your site. This is a key element that separates the best website builders. And powerful integrations like a conversion rate optimization toolkit or SEO analyzer usually sit behind the best websites.
Analytics & Reporting Tools
Most website builders will provide some form of analytics tracking and reporting tools which will be useful for monitoring visitor numbers, conversion rates, engagement metrics, etc. And all the tools in the world won't help if they don't help you find important elements like broken elements or page speed issues.
Portability
When it comes to web design portability, website builders can help businesses create pages that are accessible to site visitors on both desktop and mobile devices. This allows users to view and use their sites on the go, no matter where they are. For example, if a user needs to make changes or updates to their website while traveling, they can do so from their phone.
Search engine optimization
Graphic designer website search engine optimization (SEO) is an important factor to consider when building a website. With the right SEO strategy, your site can be easily found by search engines and rank higher in organic search results, leading to more traffic and conversions.
Fortunately, many design tools have incorporated SEO tools into their user interface that make it easier for businesses to optimize their sites for better visibility on search engines like Google or Bing. Two sites with the same user experience can have vastly different outcomes if one prioritizes SEO strategy and the other does not.
Key Principles for Graphic Designer Websites
When creating a website, graphic designers should adhere to the following key principles to ensure a professional and effective online presence:
Simple and Intuitive Navigation: Ensure your website is easy to navigate. Visitors should be able to find what they’re looking for without any hassle, enhancing their overall experience.
Visual Hierarchy: Establish a clear visual hierarchy to guide visitors’ attention. Use size, color, and placement to highlight important elements and create a cohesive visual flow.
Consistent Branding: Maintain consistent branding throughout your website. This includes using a uniform color scheme, typography, and imagery that align with your brand identity, helping to build trust with your audience.
Responsive Design: A responsive design is essential in today’s multi-device world. Ensure your website looks and functions well on all devices, from desktops to smartphones, providing a seamless experience for all users.
Fast Loading Times: Speed is crucial for user experience and search engine rankings. Optimize your website to load quickly, ensuring visitors don’t leave out of frustration and search engines favor your site.
The role of responsive web design
To succeed online, having a website layout that is optimized for both desktop and mobile devices has become increasingly important. Responsive design is the practice of building in such a way that your site automatically adjusts to fit different screen sizes and resolutions, providing an optimal viewing experience for all website visitors.
The benefits of responsive websites are numerous; not only does this approach make the user experience more enjoyable by ensuring users can access content easily regardless of their device type, but it also improves search engine rankings and overall brand perception among customers.
The responsive web page design has quickly become the industry standard when it comes to creating modern websites as it provides a number of advantages over traditional static sites or those designed with other technologies like Flash or Java applets.
Not only do responsive websites improve loading times on all types of devices, but their flexibility allows businesses to create one layout instead of multiple versions for different platforms which saves time, money and resources in the long run. Additionally, since these sites are built using HTML5 technology they tend to be much faster than non-responsive designs which helps boost
Common questions about building a website
Does my target audience impact how I build my own website?
When considering your own website's goals, your target audience definitely impacts things. Key elements like messaging and even which design trends you use will be determined by who you're hoping converts. You wouldn't use the same layout or visual content for senior health insurance as you would for your portfolio website.
What is a Content Management System and do I need one?
A CMS allows you to manage all content related to your website in one place. The role of a content management system in your process depends on your type of website and which builder you use.
HubSpot is a great option if you're looking to tie together email marketing, your website and a customer relationship manager, CRM.
How can I incorporate my visual brand identity in my own website?
Whether you draw inspiration from current design trends or lean on web pages with a consistent color scheme, taking just a few seconds to make sure you're consistent is vital. Oftentimes a site's performance isn't solely reliant on metrics seen in Google Analytics, but also on its look and feel—the way its design elements come together in an intuitive user interface.
Where can I get free images for my website and social media posts?
One of the best places to find free images for your website is through online libraries like Unsplash, Pexels, and Pixabay. These libraries offer royalty-free design elements that you can download, modify, and use on your website without having to worry about copyright issues. Many of these images are also created by professional photographers and graphic designers.
Conclusion
Choosing the right website builder is crucial for graphic designers who want to create a professional online presence. By considering the key factors mentioned above and keeping the key principles in mind, graphic designers can create a website that showcases their work and helps them attract new clients. A well-chosen website builder can provide the tools and flexibility needed to bring your creative vision to life, ensuring your online portfolio stands out in a competitive market.
Finding the Right Website Builder for Your Business
With so many website builders on the market, it can be overwhelming to choose the right one for your business. Here are some tips to help you find the right website builder for your graphic design business:
Define Your Needs: Start by clearly defining what you need from a website builder. Consider the features and functionalities that are most important for your business, such as customization options, e-commerce capabilities, and SEO tools.
Research and Compare: Take the time to research and compare different website builders. Look at their features, pricing, and user reviews to find the one that best fits your needs.
Read Reviews: User reviews can provide valuable insights into the strengths and weaknesses of different website builders. Look for reviews from other graphic designers to see which builders have worked well for them.
Try Before You Buy: Many website builders offer free trials or demos. Take advantage of these to test out the platform and see if it meets your needs before committing.
Consider Scalability: Think about the future growth of your business. Choose a website builder that can scale with your business and accommodate your evolving needs.
By following these tips, you can find the right website builder for your graphic design business and create a professional online presence that helps you attract new clients and grow your business.
