Introducing AI Referrals: A New Optimizable Segment in Lucky Orange
AI is a very real traffic source for many sites.
People ask ChatGPT or Gemini a question, get a deep link and land mid-funnel on product, pricing or docs pages. If you lump that into all direct or organic traffic, you can’t see what it’s worth—and you end up guessing.
The new Optimizable Segment in Lucky Orange, AI Referrals, isolates visitors from ChatGPT, Gemini, Perplexity and more. Use it as a filter in Lucky Orange tools to see where these visitors click, where they stall and what prevents or lifts conversions.
Pair it with Lucky Orange Discovery to compare AI Referrals to your baseline in seconds, get clear explanations and ship the next test with confidence. No setup—select AI Referrals and go.
There are several clear benefits to tracking AI referral traffic separately:
Measure AI-sourced sessions and trends
Compare behavior vs organic, paid, email or partners
Optimize the pages AI assistants actually surface
Prove which changes improve conversion for this segment
How it works inside Lucky Orange
AI Referrals is part of our pre-saved, research-ready Optimizable Segments. Find it in Visitors → Segments and use it anywhere you can filter by segment:
Visitors lists
Session Recordings
Conversion Events & Funnels
Surveys
And more
Where it lives (and how to start)
Go to Visitors → Segments → AI Referrals
Apply the segment in Recordings, Surveys, Funnels and more.
Compare visitor behaviors to those from other sources like PPC, social referrals or organic search.
Frequently Asked Questions About AI Referrals
What counts as an AI referral?
Traffic detected from AI/LLM tools like ChatGPT, Gemini, Claude, Copilot, Perplexity and others. We keep the patterns current.
Can I build sub-segments?
Yes. Combine AI Referrals with device, country, campaign, lifecycle or your own attributes. You can create an unlimited number of saved segments inside Lucky Orange.
How is this different from an “AI channel group”?
Some tools highlight AI traffic in quantitative reporting. Lucky Orange gives you a working segment across Visitors, Recordings, and Funnels — plus Discovery comparisons — so you go from seeing visitors from AI to optimizing for them in one workflow.
