How a UK Paid Media & SEO Agency Delivers Proof (Not Promises) with Lucky Orange

When ad platforms show hundreds of leads but a client’s CRM shows 15, trust takes a hit.

Paid media and SEO agency, ADdictive Digital, sees this play out on a regular basis with clients. Founder Derick Turner runs big-budget campaigns where every click matters. After one too many “your numbers don’t match ours” calls, he decided to stop arguing and start showing proof.

His solution? Make Lucky Orange part of every client engagement. Now he can pull up real-time data in any meeting and settle the debate on the spot.

The Challenge: Data Chaos

Most of Derick’s clients either have a mixed bag of analytics tools or keep their data locked away. Even when he can see the numbers, they rarely line up. Ad platforms might report dozens of conversions while a client’s CRM barely moves. And Google Analytics 4? “Butchered,” as Derick puts it. In fact, he recommends Lucky Orange as a replacement for many things you’d historically turn to Google Analytics to do.

With six‑figure ad budgets on the line, that mismatch turned every performance review into a guessing game. Was the ad spend working or not? No one could agree.

The Shift: Own the Data

Derick had used Lucky Orange years ago in the finance world, so when he launched ADdictive Digital he made a call: every client gets Lucky Orange from day one.

“It’s a bridging tool between me and my clients,” he says.

Instead of depending on whatever analytics a client might share, he brought his own live view of the customer journey. Lucky Orange gives him:

• Session recordings that show exactly how visitors behave—“a 99% match to reality,” he says.

• Source filters to confirm which ads and channels drive the right traffic.

• Quick setup that doesn’t require a developer or client-side heavy lifting.

That one move turned stressful reporting calls into clear, evidence-based conversations.

The Workflow Any Agency Can Copy

Here’s how this might play out in the real world:

1. Map the funnel: landing page → application page → thank‑you page for clean, simple tracking.

2. Filter sessions by source: Google PPC, Meta, or whatever channels you’re running.

3. Watch recordings to spot friction, drop‑offs, or underused page sections.

4. Walk into meetings with proof—no debates, just data.

Proof in Action

Derick works with everyone from local educators to national utility companies, so he’s tested this approach across the board.

Enterprise utilities and broadband clients: Derick goes beyond spotting generic drop-offs—he diagnoses whether those quick exits are site-wide or tied to a single traffic source. “If it’s all sources, it’s a landing page problem. If it’s one source, the traffic quality isn’t good enough,” he explains. Using that method, his team found a telecom client’s Google Ads visitors were bailing after seeing pricing, while other sources stayed engaged. They dug into the keywords, adjusted the messaging, and performance improved.

College tutoring client: Prospects filled out an application form but never booked a call. Session recordings showed the hero video pushed the Calendly widget below the fold. A simple layout tweak brought bookings back overnight.

Legacy finance client: Back in the early Lucky Orange days, Derick faced a sudden spike in cost per lead with no obvious cause. Session data revealed five visitors clicking ads over 40 times each in a single day. He pulled the IP addresses from Lucky Orange and blocked them in Google Ads, stopping the click fraud and instantly restoring normal lead costs.

Now, when a client questions results, Derick can pull up a session recording—or a traffic source breakdown—and show exactly what’s happening, from pricing friction to fraudulent clicks.

Results That Stick

Derick now uses Lucky Orange with all his clients—keeping relationships strong and giving him the confidence to make new connections.

“It’s more for me than for them,” he admits, “but it makes my life easier and gives clients confidence.”

• Faster troubleshooting and far fewer “where are the leads?” conversations.

• Higher client retention thanks to built‑in, always‑on reporting.

Key Takeaways for Marketers

• Real‑time user data beats delayed analytics every time.

• A standardized funnel simplifies cross‑platform attribution.

• Bundling Lucky Orange into your service offering makes your agency stickier and more valuable.

Ready to See It Yourself?

Want to give your clients proof, not promises? Try Lucky Orange free and show up to your next client meeting with evidence instead of guesses.