LUCKY ORANGE VS MICROSOFT CLARITY
Your visitors deserve better than being Microsoft's product.
Clarity is free because Microsoft uses your visitor data to train models, fuel ads and build user profiles. Lucky Orange is paid because your data stays yours — full stop.
✓ No credit card required · Full feature access on every plan · Setup in under 5 minutes
Longer Data
Clarity deletes your recordings after 30 days — Lucky Orange plans start at 60 days
COMPLETE TOOLKIT
Clarity stops at observing. Lucky Orange helps you actually act.
Clarity gives you heatmaps, recordings, and basic funnels — then leaves you to figure out the rest. Lucky Orange adds the engagement and conversion tools that turn insight into action, all in one plan at every tier.
No live chat. No surveys. No form analytics. No announcements. Clarity is an observation tool. Lucky Orange is a complete CRO platform.
✓ Lucky Orange offers a complete enterprise grade toolkit at mid-market prices — the sweet spot for most teams.
PRIVACY AND DATA OWNERSHIP
Microsoft's own terms (section 4.4(c)(iii)) explicitly state that Clarity can "create user profiles for purposes that include advertising." Your visitor data feeds Microsoft's broader business — there is no opt-out for you as the site owner.
Lucky Orange has no advertising business. We make money when you pay us — so your data stays private by design, not by policy.
SIMPLE, ALL-IN PRICING
Both tools record sessions without sampling. The difference is what happens next. Lucky Orange stores every recording for 60 days on paid plans, with options to extend further — no manual tagging required.
Clarity auto-deletes after 30 days. You can tag individual sessions to keep them up to 13 months, but that means deciding which sessions matter before they're already gone.
✓ 60 Day data retention comes standard in all plans. Upgraded storage length is available as an add-on.
DISCOVERY AI
If you're already using heatmaps and session recordings, you know they're great — but they take a lot of work to find insights consistently.
Lucky Orange Disovery AI flips the script and does the heavy lifting for you. Ask any question about your visitors or use a Suggested Action like CTA Audit, Broken Link Checker or Performance Summary.
Pricing
More included. Less to worry about.
Lucky Orange
10,000 sessions/month — everything included
$89 /month
Grow Plan - or $72/mo billed annually
✅
Heatmaps (click, scroll, move, dynamic)
✅
Session recordings — no sampling + Keep Me Tracking
✅
Surveys & feedback widgets — included
✅
Your data never profiled or used for ads
✅
Live Chat, Form Analytics — everything you need to win
✅
US-based human support team
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Microsoft Clarity
Unlimited Sessions (your data funds the product)
$0 /month
Free forever — Microsoft monetizes your data instead
✅
Heatmaps (click, scroll, move, dynamic)
✅
Conversion funnels — basic
⚠️
Copilot AI — doesn't analyze recordings/heatmaps directly
❌
Form Analytics — not available
❌
Surveys & Announcements — not available
❌
Microsoft may profile your visitors for advertising
⚠️
Session recordings auto-deleted after 30 days
Switch to Lucky Orange
CASE STUDY
How Himedi turns data into direction with Discovery-Led CRO
Like many data-driven teams, Himedi's performance reporting didn't live in one place. Learn how they use Discovery AI to simplify reporting and move faster on optimization.
Frequently Asked Questions
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