You want more feedback from your customers. And you know that creating a survey can be a great way to get that customer insight loop running. But what's the best way to offer your survey? What question types are best for your specific needs?

Using Lucky Orange Surveys, you're able to choose your survey type and customize everything down to the survey widget color and behavior triggers.

Choosing a survey type

The goal of your survey will help you decide which type you want to choose. Whether you're trying to gauge customer satisfaction, doing market research or trying to understand your target audience—there's a survey type for you.

Getting feedback on a piece of content? Consider using the 'Like or Dislike' or 'Rating' options. Trying to decide which product line to build next? Offer a 'Multiple Choice' survey.

Choosing survey questions

Oftentimes, the hardest part of getting customer feedback is figuring out which questions to ask.

To get you started here are some of our favorites:

  1. Is there anything preventing you from checking out today?

  2. Would you like to be contacted for a free estimate? (Similar: Would you be interested in talking to a representative/agent about <your service> today?)

  3. How would rate your experience today?

  4. What other products would you be interested in purchasing from <Your Website>? (Similar: What other product would you like us to offer?)

  5. How easy was it for you to find what you were looking for? (Similar: What were you hoping to find from <Your Website> today?)

  6. What is the primary reason for visiting <Your Website> today? (Similar: What brings you to <Your Website> today?)

  7. How likely are you to recommend us to a friend or colleague?

  8. What can <Your Website> do to WOW you?

  9. If you could change one thing on this website (or page), what would it be?

  10. How useful was this article?

  11. What could we do to make this page more useful?

  12. Did you find what you were looking for today?

  13. Does our pricing make sense to you? (Similar: Is our pricing clear?)

  14. Do you think our pricing is competitive?

  15. Was there anything about the checkout process that we could improve? (Similar: How would rate the ordering process?)

  16. What was your biggest concern about purchasing from <Your Website>?

  17. How did you hear from us?

  18. What’s one thing that (almost) stopped you from buying from us?

  19. What is your biggest challenge/frustration/problem in finding the right <your product or service> online?

  20. If you were to review <your product or service>, what score would you give it?

  21. Would you like to join our mailing list? (Similar: Would you like to receive our monthly eNewsletters?)

  22. What do you miss about the old design to <Your Website>?

  23. What <products/features/services> could you not live without?

  24. What is your email address so we can provide you with a special offer?

  25. What is your preferred method of payment?

Customizing survey triggers

Once you've selected a survey type, it's time to figure out who will see it. And while you can offer the survey to all visitors, many of our customers choose to only ask questions to a certain traffic segment or those who perform a specific on-site behavior.

Getting customer feedback is vital for any business hoping to grow. And site surveys are a great way to catch people in different parts of the customer journey to learn more about their needs and wants—and what you can do to give them a great customer experience.