Start a Successful Online Business With These 5 Tips

Feb 27, 2023

Published by: Bianca Freitas
open sign on a book shop storefront

We hate to break it to you, but there’s no secret formula when it comes to building a successful online business. The good news, though, is that there are a lot of things you can do to nudge your business in the right direction. In this blog post, we’ll share five invaluable tips to help you build a solid foundation for your company to thrive.

Should you start an online business?

If you’ve never had your own business before, the thought of launching one might terrify you. All the planning, potential red tape, money spent without a sure return on investment. Part of you may think you can’t do this.

We’re here to tell you that you can. 

Thanks to technology, starting an online business has never been easier, and as you go on, you’ll see there are countless resources out there to help you along the way—this blog post, for starters.

Still on the fence? Here are three compelling reasons for you to start an online business:

  1. It gives you flexibility: You can work from anywhere, and making changes to your business is much easier because it’s all virtual.

  2. It doesn’t require a massive upfront investment: Building a website is much cheaper than opening a physical store, for instance.

  3. Your business can go global: You don’t have to limit yourself to your neighborhood. With an online business, you can reach customers anywhere in the world. 

5 tips to help you start a successful online business

You’ve made up your mind: you want to bring your business idea to life. To give you the best chance for success, we’ve listed five essential tips that will help you build a solid foundation for your entrepreneurial endeavor.

1. Go deep with market research

To start a successful online business, you need to do your homework and find out everything about the market, your competitors and the people you want to sell to.

But why is this kind of research so important? Before you jump into any business endeavor, find out how many competitors there are in your niche and if there’s enough demand for your products or services. Answering these questions will help you make sure your online business becomes profitable.

Some companies out there help businesses do market research and competitive analyses. However, as a first-time entrepreneur, this kind of service might not fit within your budget. 

To help you do your diligent research on your own, we’ve listed a few things to look for in your research:

  • Information about the market: Is your niche trending at the moment? Are there more businesses opening or closing doors? Is there enough demand for a new business?

  • Information about the competition: Who are your main competitors? Who are they selling to? How can your business stand out from the competition?

  • Consumer behavior: How have consumers responded to products/services similar to yours? Is there an increase in demand?

  • Target audience: Who is your ideal customer? What are they looking for? Where do they live? What are their interests, needs and expectations?

2. Write a business plan

Once you’ve done your research, it’s time to put all that precious information on paper.

A business plan is a document in which you describe key elements such as:

  • Products and services

  • Strategies for making a profit

  • Leadership and team alignment

  • Overall financial situation and outlook

  • General business model and workflows

The goal of writing a business plan is that it gives you a more comprehensive picture of your business and organizes valuable information for you and future investors and team members.

If you want to start a successful online business, your business plan should include the following:

  1. Executive summary: Summarizes all that is going to be described in more detail in your business plan. Your executive summary shouldn’t be longer than a page.

  2. Company description: Explains your business structure and offers more insight into your mission, vision, history and team.  

  3. Market analysis: Evaluates the market for your products or services, where your business stands and what your competition looks like.

  4. Management and organization: Elicits who is running the business. This is where you clarify who is legally responsible for what in your company.

  5. Products and services: Provides information on current and future products or services.

  6. Customer segmentation: Details who your target customers are, where they live, how they behave, what they love and so on.

  7. Marketing plan: Shows what you’re planning to launch and how you’re going to promote it (e.g. TikTok or email marketing).

  8. Logistics and operation plan: Describes your operations in detail, with information regarding production, suppliers, inventory, shipping and so on.

  9. Financial plan: Provides information about your business’s income and expenses. This is where you let readers know whether your business is financially healthy.

3. Choose the right website builder for your business

Gone are the days when you had to hire a developing agency to create a website for you. Now there are platforms that allow you to build your website in just a few clicks, no coding or design skills required.

When looking for the right platform for your online business, here are the features you should keep in mind:

  • Ease of use: Can you easily navigate through the website builder and find what you’re looking for? Does the platform offer you enough guidance so you can do it on your own?

  • Product management: If you’re starting an online store, can you add products to your store easily?

  • Platform security: Does the platform comply with privacy and security regulations? Does it have any certifications, procedures or technology in place to keep users’ information safe?

  • Flexibility: Does the website builder allow you to integrate other tools within your website, such as social media and payment solutions?

  • Performance: Will your website load quickly and perform well even if there’s a lot of traffic?

Shoplazza, for instance, is an e-commerce platform that works really well for first-time entrepreneurs, as you don’t need a web developer or a designer to set up your online store.

What is Shoplazza? Learn more about how you can sell online with Shoplazza.

4. Develop an effective marketing strategy

With all the work you’ve put into learning about your target audience and building your website, you’re already better equipped to create a marketing strategy for your business.

Instagram, YouTube, TikTok, emails, influencers, blogs… There are dozens of routes you can take here, but you don’t have to invest in all of them at once. Use all the information you’ve gathered to pick what makes more sense for your business. 

  • Social media marketing: Instead of creating content for five different social media, consider which platform works best for your audience and your products.

  • Email marketing: It’s relatively cheap to invest in email marketing, but you’ll need a list of emails to get started. Social media can help you build your list.

  • Paid ads: This might be out of reach for first-time entrepreneurs, but if you have the budget, look into creating campaigns on social media and Google. With ads, you’ll have a much higher chance of reaching your target audience than you would organically.

  • Review marketing: Once your first customers come, come up with ways to encourage them to leave reviews on your website. With positive reviews, you’ll be able to build your brand reputation more easily.

  • Influencer marketing: A great influencer only recommends the best of the best. If you get a reputable influencer to vouch for your business, you’re likely to see your store’s traffic and conversion rates skyrocket.

5. Track your results and readjust

Sooner or later, a product won’t sell as much as you expected, or a campaign won’t even meet the minimum goals. Things won’t always go according to plan, and it’s okay. There isn’t a successful business out there that hasn’t failed at something. As cliché as it may sound, what matters is what you make of your mistakes.

Luckily for us, there are several resources out there to monitor your business’ performance in any possible way. You’ll want to keep track of what works and what doesn’t because that will help you develop even more effective products and strategies.

Before you start a successful business, make sure you have all the tools you need to collect useful data and generate insights into optimizing your website and increasing conversions.

Don’t even know where to begin? Check out the Visitor-First Guide to Conversion Rate Optimization.


Starting a business can be scary, and success might even feel out of reach. However, with careful research, planning and monitoring, you’ll be able to build a website for your business that your customers will love, charm them with your fantastic marketing strategies and learn from your mistakes to achieve better results.

Check out our podcast

Welcome to the show where we're closing the gap between hearing about a business topic and knowing how to take action with it in the real-world.