Having a website and letting it sit without optimization is not enough in today's digital world. It's important to increase your conversion rate so that you can increase sales, boost revenue and maximize your profits.
Conversion Rate Optimization (CRO) helps in understanding the customer behavior on your website, which can be used to increase user engagement, encourage more purchases and increase the overall ROI of your business. In this article, we will discuss 15 proven methods to increase your website conversion rate.
These methods range from optimizing page load times, using persuasive content and creating an intuitive navigation structure to utilizing A/B testing and personalizing web experiences for users. With these strategies, you'll have all the tools you need to increase conversions on your website.
What's a good conversion rate?
A typical website conversion rate can vary widely depending on the industry. Generally, the average conversion rate is around 1-2%. According to recent research, ecommerce websites tend to perform better than most other industries with a 3.65% average conversion rate.
A website's conversion rate can also be affected by the number of page visits or impressions, as well as how effectively users interact with the site. Optimizing user experience and making sure that pages load quickly are essential factors in improving website conversion rates.
How to calculate conversion metrics
Calculating your conversion rate is an essential tool for any business looking to increase website performance and increase its overall ROI. Conversion rates provide insight into how visitors interact with a website, as well as how many of them ultimately convert from visitors to paying customers.
The most basic way to calculate website conversion rate is by taking the total number of conversions and dividing it by the total number of visitors. The result is expressed as a percentage, which indicates the rate at which visitors are converting into customers.
However, just looking at website conversion rates can be misleading since it doesn't provide any insight into why the website is performing so well or poorly.
To gain a better understanding of the customer experience on your website and increase conversions, it's important to look beyond basic metrics and consider a range of other factors. This includes examining the user journey, optimizing page load times, creating persuasive content, engaging with customers and making sure they have an intuitive navigation structure.
Here are 15 ways you can work towards your conversion goals with a solid understanding of visitor behavior.
1. Fast page speeds affect conversions. Why compromise?
Page speed is a crucial factor in website optimization, as it directly affects the user experience and ultimately impacts conversions.
Research has shown that page speeds significantly influence how users interact with a website, from whether they complete an action to how long they stay on the page. In fact, studies have found that when pages load too slowly or become unresponsive, visitors are more likely to abandon their task and look elsewhere for solutions. Therefore, having fast loading times can increase visitors’ satisfaction with your website and increase your overall conversion rate.
Measuring website page speed and load time is important for understanding user experience and optimizing for conversions. There are a number of tools available to help you measure page load times, such as Google PageSpeed Insights, WebPageTest, Pingdom Website Speed Test, GTmetrix and Lighthouse.
2. Add an announcement to your site
Announcements (otherwise known as pop-ups) are one of the most effective ways to increase website conversions. A pop-up can be used to draw attention to special offers, capture visitor information, or increase overall engagement with your website.
They're a great way to increase visibility and encourage visitors to take action on your site. Research has shown that adding pop-ups can increase conversion rates by up to 30%. When used strategically, a pop-up can be an invaluable tool for boosting website conversions and increasing customer satisfaction.
3. Track how people interact with your site
Lucky Orange is a powerful conversion rate optimization tool that helps website owners understand how people interact with their sites.
With Lucky Orange, you can track user behavior in real-time and gain valuable insights into what visitors are doing on your website. The tool allows you to see which pages users visit, where they click, how long they stay on each page, and more.
This data can then be used to optimize the user experience and increase conversions. Additionally, Lucky Orange provides heatmaps that show visually where users are clicking most often so you can better focus your efforts for maximum impact. With these tools at your disposal, you’ll have everything you need to increase website conversions quickly and easily.
4. Shorten your forms
Using web forms with fewer fields can significantly increase website conversions.
Studies have shown that forms with fewer fields result in higher completion rates and improved customer satisfaction. Users find it easier to fill in forms with fewer fields, as they don’t have to spend time filling in unnecessary information. Additionally, shorter forms increase the likelihood of users submitting their
5. Add testimonials, reviews, and logos
Adding testimonials, reviews, and logos to your website can be a great way to increase website conversion rates.
Testimonials create a sense of authenticity, trustworthiness, and security for consumers who are considering making a purchase from your site. Studies have shown that the presence of testimonials alone can generate 62% more revenue.
6. Remove Unnecessary Steps From Your Conversion Funnel
Simplifying the conversion funnel is one of the most effective ways to increase website conversions.
By removing unnecessary steps from your website, you can increase user engagement and make it easier for potential customers to find what they’re looking for quickly and easily.
This will help increase customer satisfaction and lead to higher conversion rates. Additionally, simplifying your website can reduce page loading times, which studies have shown can also increase website conversions. With these strategies in place, you should be able to optimize your website's performance and maximize its potential for success.
7. Add live chat to your site
Live chat is a powerful tool for increasing website conversions. Studies have shown that visitors who use chat tend top spend 60% more per purchase.
Adding live chat to your site creates an opportunity for customers to interact with you directly, which can help increase customer satisfaction and build trust. It also allows visitors to ask questions and get quick tips and other answers that help them dig deeper into your site.
Adding Lucky Orange's live chat feature on your own site makes it easy to communicate with struggling visitors on critical pages like product pages or anything really close to conversion. And by improving customer support prior to conversion you're more likely to get online reviews talking about how great your purchasing process was overall.
8. Make Navigation Easy to Use
Navigating a website should be easy and intuitive. When visitors can find what they are looking for quickly and easily, they’re more likely to take action. To increase website conversions, it’s important to make sure your navigation is user-friendly and intuitive.
A few other navigation tips:
Regularly check for broken links to make sure you're not causing visitor frustration.
View your navigation on the mobile site to ensure your mobile experience matches that of tablets and desktop browsers.
For conversion rate optimization purposes, include pages that lead to a conversion goal in your top navigation. This might include a product finder, lead generation or sales page.
9. Apply sales copy best practices
Having a knowledgeable and friendly sales team to help increase website conversions is an invaluable asset.
By leveraging messaging from your sales team, you can use their expertise to improve the website copy and increase customer engagement. Messaging from your sales team should be in line with the tone of the website and should highlight specific features that make your product or service stand out from the crowd.
10. Add Social Proof
Social proof is a psychological phenomenon where people conform to the perceived norm of a given group or situation.
It’s a powerful tool for marketers and website owners looking to increase website conversions, as it gives customers the confidence they need to complete their purchases.
Studies have shown that social proof can increase website conversion rates by up to 36%.
11. Identifying Conversion Points from User Behavior
Watching website session recordings can be a great way to increase website conversion rates.
Session recordings provide an invaluable source of data, allowing you to see exactly what users are doing while they're on your site and why they may be leaving without taking any desired action. By watching session recordings, you can identify which pages or sections of your website are the best and which include the most pain points.
Repeat this exercise on your mobile site to see how the conversion experience changes.
12. Incorporate multimedia elements into your landing pages
Video and multimedia have become an integral part of websites, helping to increase conversion rates and engage visitors.
By incorporating multimedia elements into landing pages, such as videos, images, infographics and interactive content, you can increase website conversions by up to 80%. Videos are especially effective for conveying a message quickly and efficiently; they enable you to
13. Test your offers
Split testing is a great way to increase website conversions and ensure that you’re offering your target audience the best possible product or service.
Split testing involves creating multiple versions of an offer, each with slight variations in design, copy, or other elements.
By comparing the results of these different offers against one another, you can determine which version resonates most with your customers and increase conversion rates over time. This process allows you to optimize your offerings based on customer feedback and increase user engagement while also improving customer satisfaction.
14. Offer a money-back guarantee
Providing a money-back guarantee on your website is an effective way to increase website conversions.
This guarantee serves as a trust signal for customers and helps instill confidence that the product or service they are purchasing is of the highest quality. Money-back guarantees can increase customer satisfaction by giving them a sense of security when making purchases.
You'll obviously need to balance conversion rate optimization and revenue efforts as a high percentage of people collecting on this offer can lead to bad impact on your bottom line.
15. Add a point of purchase upsell
Offering a point-of-purchase upsell is an effective way to increase your average order value and boost conversions.
By having an upsell available at the time of purchase, potential customers are able to see additional products or services they may be interested in without having to search for them on the website. This can increase website conversions directly by providing incoming traffic with more options through packaging or pricing.
In conclusion, increasing your website's conversion rate requires a combination of strategies that increase customer engagement and trust.
From incorporating multimedia elements into landing pages to offering money-back guarantees, there are many ways to increase conversions in order to drive more sales for your business.
With the right strategy in place, you can maximize user experience while also driving up revenue by improving your website’s overall performance.