Mastering the Art of Voice Search Optimization

May 15, 2020

Published by: Lucky Orange

The rapidly evolving world of voice search and virtual assistants demands that businesses and website owners stay ahead of the curve by optimizing their websites for these burgeoning technologies. With approximately 40% of US internet users utilizing voice assistants at least monthly, it’s crucial to adapt to this growing trend.

This guide explores the essential aspects of voice search optimization, including using long-tail keywords, adapting your content for natural language processing, optimizing for featured snippets, and crafting voice-enabled content. 

We will share real-world examples of major companies that have successfully optimized their websites for voice search and practical tips for implementing these strategies on your website. 

The Basics of Voice Search Optimization

Using Long-Tail Keywords and Natural Language

Voice searches are often longer, more conversational, and more similar to how people talk in real life, differing significantly from traditional text-based searches. For example, while you might type “restaurants in NY” when looking for a place to eat in New York, you might ask, “What are the best restaurants in New York?” when using voice search.

As voice queries became more common, Google and other search engines became better at understanding the intent of longer, more conversational searches and delivering relevant results. 

That’s why you must use long-tail keywords and conversational phrases that align with natural language in your website’s content. This is the only way to increase the chances of voice assistants identifying and recommending your website as a relevant search result.

Optimizing for Featured Snippets

Featured snippets are short answers to searches that appear above organic search results in Google’s SERP. Voice assistants frequently read these snippets aloud in response to voice search requests. 

Obviously, this is exactly where you want your website to be featured, but how do you achieve this? Structure your content so it provides clear, concise answers to common questions. Make use of headings, bullet points, and numbered lists. The idea is to ensure your content is easily scannable for users, search engines, and voice assistants.

Creating “Voice-Enabled” Content

Voice-enabled content involves adopting a conversational tone and addressing user requests directly. This can mean either including question-and-answer sections in your content or designing FAQ pages for specific searches. Craft your content with voice search in mind, and you can offer a more engaging experience.

Real-World Examples of Major Companies Optimizing for Voice Search

These major companies have cleverly caught up to the trend:

  • Domino’s Pizza: The pizza delivery titan is using voice search technology by allowing customers to order pizzas through voice assistants like Amazon Alexa and Google Assistant. This offers a seamless (and very convenient) experience to most users.

  • Tide: The well-known laundry detergent brand has optimized its website for voice search by providing detailed how-to guides and FAQ sections that address common laundry-related questions. Using natural language and focusing on long-tail keywords, Tide has made its content more accessible to voice search users.

  • Bank of America: The massive financial institution has developed its own virtual assistant, Erica, that allows customers to manage their accounts and access financial information using voice commands. It’s a very innovative approach, demonstrating how businesses can adapt by offering custom solutions.

Practical Tips for Implementing Voice Search Optimization 

Research Long-Tail Keywords and Conversational Phrases

You need to use keyword research tools to identify popular long-tail keywords and conversational phrases related to your industry. Target these keywords so you can create content that is more relevant to voice search requests.

Create FAQ Pages

Design FAQ pages that address common questions related to your products or services. Use natural language and long-tail keywords that reflect how your customer speaks when asking questions.

Use Natural Language Processing (NLP) Techniques

NLP techniques like sentiment analysis, named entity recognition, and text classification can take your optimization to the next level. Weave them into your website’s content to create a more engaging and voice search user-friendly experience.

Use Schema Markup

Use schema markup to give search engines additional information about your website’s content. This will improve its relevance in voice search results. Schema markup generates rich snippets for your website so it stands out in search results and increases click-through rates.

Optimize for Local Searches

Your business must be listed on popular online directories like Google My Business, Yelp, and Bing Places. You also need to include location-specific keywords in your content (and schema markup, for that matter). This brings you visibility in local search results which are extremely important for voice search users. 

Improve Your Website’s Loading Speed

Optimize your website’s loading speed by compressing images or minifying CSS and JavaScript files and using a content delivery network (CDN). It almost goes without saying that faster-loading websites are more likely favored by search engines and voice search users. 

If you don’t have the necessary skills to do this yourself, you can use the services of a freelance web developer. A typical developer with at least a few years of experience will charge you at least $40 per hour for this type of technical work.

Monitor Voice Search Trends and User Behavior

Analytics is your friend. Stay informed about voice search trends and user behavior by using analytics tools to track the types of queries driving traffic to your website. You also need to know the devices used by your visitors. Knowing this is how you identify areas for improvement and adapt your content to serve your users better.

Make Your Site Mobile-Friendly

Your website needs a responsive design that adapts to different screen sizes and resolutions. It’s the only way you can give a positive user experience for both mobile and desktop visitors. If you need help sculpting your website to include a mobile-friendly design, you can use a website builder that comes with features like free templates, POS integration, and an intuitive building editor.

Voice Search Analytics Tools

Speaking of analytics, use voice search analytics tools to gain insights into how voice search users interact with your website. If you can identify popular voice search queries while measuring user engagement and tracking the performance of your voice search optimization efforts, you’re golden.

Test, Iterate, Test Again

Regularly test your website’s performance and usability for voice search users. Make adjustments and improvements as needed. Continuously refine your strategies because your competition is doing the same.


The popularity of voice search and virtual assistants is going to keep climbing. Businesses must adapt and optimize their websites for these emerging technologies, or they risk becoming irrelevant fast. 

To summarize, focus on long-tail keywords, conversational phrases, and voice-enabled content, and you can create a more accessible and engaging experience for your users. Implement practical strategies like optimizing for featured snippets, improving your site’s loading speed, and leveraging voice search analytics tools.  

Learn from the success of major companies that have optimized their websites for voice search, and you will gain valuable insights that you can apply to your website.

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