# Lucky Orange

> Lucky Orange is a website behavior analytics platform trusted by over 500,000 websites worldwide. It combines heatmaps, session recordings, conversion funnels, form analytics, surveys, live chat, and Discovery AI into a connected suite that helps teams understand why visitors aren't converting — and what to fix first. Every tool is included in every plan. Lucky Orange is designed for e-commerce brands, SaaS marketers, agencies, and anyone who wants to move from raw data to actionable website optimization.

Lucky Orange gives you heatmaps, funnels, and session recordings — plus Discovery AI to connect them into a direct answer for what to fix first. Unlike Google Analytics, Lucky Orange shows the "why" behind the numbers by capturing real visitor behavior at the individual session level. Plans start with a free tier (100 monthly sessions) and scale to enterprise. A 7-day free trial is available on all paid plans with no credit card required.

## Core Product Pages

- [Home](https://www.luckyorange.com/): Overview of Lucky Orange — heatmaps, session recordings, funnels, surveys, and Discovery AI. Includes a step-by-step workflow and FAQs.
- [Discovery AI](https://www.luckyorange.com/discovery): Lucky Orange's AI layer that reads live visitor behavior data and returns specific, evidence-backed answers about what's hurting conversions. Includes Suggested Actions (pre-built audit prompts) and a Heatmap Analysis Quick Action. Integrates with Shopify checkout events. Compared directly to generic LLMs like ChatGPT/Claude/Gemini.
- [Dynamic Heatmaps](https://www.luckyorange.com/website-heatmap-tool): Click, scroll, and move heatmaps that work on dynamic page elements — popups, dropdowns, carousels — unlike legacy static heatmap tools. Works with SPAs, AJAX, and modern frameworks (React, etc.). Supports device filtering (mobile/tablet/desktop) and audience segmentation by UTM, traffic source, and more.
- [Session Recordings](https://www.luckyorange.com/recordings): Watch replay of individual visitor journeys including clicks, scrolls, and form interactions. Filterable by cart value, traffic source, UTM, and pre-built segments like "frustrated visitors." Includes a Live View mode for real-time monitoring and links to Visitor Profiles.
- [Analytics](https://www.luckyorange.com/analytics): Three connected analytics modules — Analytics Dashboard (real-time traffic, page, and device overview), Page Insights (per-page behavior including bounce rate, device breakdown, and top clicks), and Form Analytics (field-level drop-off, time-on-field, and device breakdowns for forms).
- [Communicate](https://www.luckyorange.com/communicate): Lucky Orange's communication tools — Live Chat (proactive, triggered by visitor behavior with full session context), On-Site Surveys (targeted by exit intent, UTM, scroll depth, and time on page), and Announcements (behavior-targeted messages for returning or high-intent visitors).
- [Surveys](https://www.luckyorange.com/surveys): Standalone survey product page. Multi-question surveys with numerous trigger options (exit intent, UTM source, scroll depth, time on page). Includes powerful reporting with per-visitor response linking.
- [Pricing](https://www.luckyorange.com/pricing): Six plan tiers — Free ($0, 100 sessions/mo), Build ($32/mo, 3,500 sessions), Grow ($72/mo, 10,000 sessions), Expand ($199/mo, 50,000 sessions), Scale ($839/mo, 300,000 sessions), Enterprise (custom, 700,000+ sessions). Annual billing saves 20%. Every feature is included in every plan (Discovery AI, heatmaps, recordings, surveys, live chat, funnels, form analytics, announcements). Data storage starts at 30 days (Free) and 60+ days on paid plans.

## Integrations

- [All Integrations](https://www.luckyorange.com/integrations): Full list of integrations including BigCommerce, Google Analytics (GA4), HubSpot, Optimizely, Square, Shopify, WordPress, Zapier, Google Tag Manager, Magento, Wix, Webflow, ClickFunnels, Squarespace, phpBB, Unbounce, neto.
- [Shopify Integration](https://www.luckyorange.com/integrations/shopify): Deep Shopify integration — automatic conversion funnel tracking (add-to-cart, checkout), cart value segmentation, and Shopify Plus checkout page heatmaps and recordings. Lucky Orange is described as the only tool that tracks and optimizes the Shopify Plus hosted checkout.

## Resources

- [Blog](https://www.luckyorange.com/blog): Extensive blog covering conversion rate optimization (CRO), heatmap and session recording guides, case studies, product release announcements, user strategies, and business strategies. 100+ articles published from 2021 to 2026.
- [Recipes](https://www.luckyorange.com/recipes): Step-by-step integration guides combining Lucky Orange with other tools — GA4 + Meta Ads, HubSpot + Twilio Segment, Klaviyo, Tealium, Optimizely, Shogun, Shoplift, Loox, Hue, Carbon6, Justuno, Smile.io, and Omniconvert.
- [Discovery AI Projectbook](https://www.luckyorange.com/discovery-projectbook): In-depth page on Discovery AI featuring comparison with ChatGPT/Claude/Gemini, a Heatmap Analyze Quick Action walkthrough, case study with Himedi, and FAQ.
- [Help Center](https://help-preview.luckyorange.com/): External Lucky Orange support documentation.
- [Developer Docs](https://developers.luckyorange.com/): External Lucky Orange developer API and integration documentation.

## Company & Legal

- [Agencies](https://www.luckyorange.com/agencies): Lucky Orange for digital agencies — simplified multi-site management, flexible pricing, client reporting tools. Features agency partners: Customers Who Click, SmartBug Media, and Nextiny.
- [Terms of Service](https://www.luckyorange.com/legal/terms-of-service): Lucky Orange terms of service.
- [Privacy Statement](https://www.luckyorange.com/legal/privacy-policy): Lucky Orange privacy policy.
- [Subprocessors](https://www.luckyorange.com/legal/subprocessors): List of Lucky Orange data subprocessors.
- [System Status](https://status.luckyorange.com/): Lucky Orange system status page.
- [Affiliates](https://ui.awin.com/merchant-profile/88707): Lucky Orange affiliate program.

## Notable Blog Posts

- [Conversion Rate Optimization: The Complete Guide (2026)](https://www.luckyorange.com/blog/posts/conversion-rate-optimization-guide)
- [Shopify Conversion Rate Optimization: A Complete Guide (2026)](https://www.luckyorange.com/blog/posts/shopify-conversion-rate-optimization-guide)
- [The CRO Tool Stack That Actually Moves the Needle](https://www.luckyorange.com/blog/posts/cro-tools)
- [Session Replay vs. Heatmaps: What's the Difference and When to Use Each](https://www.luckyorange.com/blog/posts/session-replay-vs-heatmaps)
- [What Is a Website Heatmap? How It Works and How to Actually Use One](https://www.luckyorange.com/blog/posts/what-is-a-website-heatmap)
- [Heatmaps vs Google Analytics: Is Google Analytics Enough for Real Optimization?](https://www.luckyorange.com/blog/posts/heatmaps-vs-google-analytics)
- [Top Hotjar Alternative: Lucky Orange Beats Hotjar](https://www.luckyorange.com/blog/posts/lucky-orange-top-hotjar-alternative)
- [The Complete Guide to Using Website Session Recordings](https://www.luckyorange.com/blog/posts/complete-guide-website-session-recordings)
- [The Complete Guide To Using Website Heatmaps](https://www.luckyorange.com/blog/posts/the-complete-guide-website-heatmaps)
- [Your first month with Lucky Orange: how to get real insights fast](https://www.luckyorange.com/blog/posts/new-lucky-orange-user-guide)
- [Busy and Broken: Why Most CRO Programs Have a Discovery Problem, Not a Data Problem](https://www.luckyorange.com/blog/posts/busy-and-broken)
- [How Himedi Is Turning Data Into Direction With Discovery-Led CRO](https://www.luckyorange.com/blog/posts/himedi-case-study): Case study featuring Discovery AI in practice.
- [Product Release: Heatmap Analysis Quick Action](https://www.luckyorange.com/blog/posts/product-release-heatmap-analysis-quick-action)
- [Product Release: Introducing the Lucky Orange Chrome Extension](https://www.luckyorange.com/blog/posts/product-release-chrome-extension)
- [Introducing AI Referrals: A New Optimizable Segment for Marketers](https://www.luckyorange.com/blog/posts/ai-referrals-optimizable-segment)
- [Lucky Orange Discovery: It's Time to Ask More of Your Tools](https://www.luckyorange.com/blog/posts/discovery-announcement)
- [What Is a Good Conversion Rate? Benchmarks by Industry (2025)](https://www.luckyorange.com/blog/posts/good-conversion-rate)
- [How to Improve Conversion Rate: What Actually Works (And What Doesn't)](https://www.luckyorange.com/blog/posts/proven-methods-increase-conversion-rate)
- [Landing Page Optimization: A Behavioral Data Approach](https://www.luckyorange.com/blog/posts/landing-page-optimization)
- [Reading Between the Clicks: 12 Website Heatmap Patterns You Need To Know](https://www.luckyorange.com/blog/posts/website-heatmap-patterns)
- [GA4: What It Does Well, Where It Falls Short, and What to Use Instead](https://www.luckyorange.com/blog/posts/google-analytics-the-good-the-bad-and-the-ugly)
- [125 Customer Survey Examples (Free Question Library)](https://www.luckyorange.com/blog/posts/survey-question-library)

## Social & External Links

- LinkedIn: https://www.linkedin.com/company/lucky-orange/mycompany/
- YouTube: https://www.youtube.com/channel/UCTNWj6Y4MZmirrE6alqc1mQ
- Instagram: https://www.instagram.com/officialluckyorange/
- Facebook: https://www.facebook.com/LuckyOrangeInsights
- Twitter/X: https://twitter.com/luckyorange
- TikTok: https://www.tiktok.com/@luckyorangeapp