Optimizely tells you which variant won. Lucky Orange shows you why.

When you connect Lucky Orange to Optimizely, your A/B test data becomes a behavioral research tool. Filter session recordings by experiment and variation. See heatmaps segmented by which variant a visitor saw. Build conversion funnels by test group. Every result in Optimizely gets a behavioral explanation in Lucky Orange.

What the Integration Does

A/B testing answers the question "which version performs better?" Behavioral analytics answers the question "what did visitors actually do differently in each version?"

The Lucky Orange + Optimizely integration connects those two questions. Once linked, Lucky Orange automatically detects Optimizely experiments running on your site and tags every visitor session with the experiment ID and variation ID they were exposed to. That tag becomes a filter you can apply across every Lucky Orange feature — recordings, heatmaps, funnels, and segments.

What You Can Do

Session recordings by variant

Filter your session recordings to show only visitors who saw a specific Optimizely experiment or variation. Watch how visitors in the control group navigated your page compared to visitors who saw the test variant. See exactly what they clicked, where they hesitated, and what led them to convert — or not.

This is where the integration earns its value. Statistical significance tells you that Variant B outperformed Variant A by 14%. Session recordings show you the moment a visitor in Variant B noticed the new CTA placement and clicked it without hesitation, while a visitor in Variant A scrolled past it entirely.

Heatmaps by experiment and variation

Open any heatmap in Lucky Orange and use the A/B Tests filter in the top navigation to select a specific experiment and variation. The heatmap updates to show click and scroll patterns only for visitors who saw that variant.

Compare the heatmap for your control against the heatmap for your winning variant side by side and the behavioral difference usually becomes immediately obvious — attention shifted, clicks concentrated differently, scroll depth changed. These are the insights that make your next test hypothesis stronger.

Visitor table and key events

Once the integration is connected, Lucky Orange automatically creates an "A/B Testing Experiment Detected" event. Mark it as a Key Event in Lucky Orange and it becomes visible in the Visitors table — so you can see at a glance which visitors were exposed to an active experiment. You can also use this event to trigger surveys, announcements, and chat invites to visitors in specific test groups.

How to Connect Lucky Orange and Optimizely

The connection requires Optimizely to already be installed on your website. Once it is, Lucky Orange detects it automatically.

Step 1: Install Optimizely on your website using Optimizely's setup guide if you haven't already.

Step 2: In Lucky Orange, go to Settings → Integrations and click the Optimizely integration card.

Step 3: Click the Connect toggle. Lucky Orange automatically recognizes the Optimizely code on your site. No additional configuration is needed.

Once connected, Lucky Orange begins tagging visitor sessions with experiment and variation data immediately.

Full setup guide: help-preview.luckyorange.com/article/514-how-to-use-optimizely-with-lucky-orange

How to find your Optimizely experiment and variation ID: help-preview.luckyorange.com/article/515-faq-how-to-find-your-optimizely-experiment-and-variant-id

Help Doc: How to set up key events

Frequently Asked Questions

Does Lucky Orange work with Optimizely Web Experimentation?

Yes. The integration is designed for Optimizely Web Experimentation. Lucky Orange detects the Optimizely code on your site and connects automatically when you enable the integration toggle.

How do I find my Optimizely experiment and variation IDs?

Optimizely experiment and variation IDs are available in your Optimizely dashboard. Lucky Orange also has a guide specifically for finding these: help-preview.luckyorange.com/article/515-faq-how-to-find-your-optimizely-experiment-and-variant-id

Can I filter heatmaps by Optimizely variant?

Yes. Once the integration is connected, open any heatmap in Lucky Orange and use the A/B Tests icon in the top navigation to filter by experiment ID and variation ID. The heatmap updates to show behavioral data only for visitors who saw that specific variant.

Can I trigger surveys or announcements to visitors in a specific test group?

Yes. Save your experiment and variation filter as a Segment in Lucky Orange, then use that segment to trigger surveys, announcements, or chat invites to visitors exposed to a specific Optimizely variation.

Will Lucky Orange slow down my Optimizely tests?

No. Lucky Orange's tracking code loads asynchronously and doesn't interfere with Optimizely's experiment delivery or affect page load performance.

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